As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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#content alliance
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#high quality
#readers don
#managing partner
#people don
BEA attendees faithfully—and eagerly—flock to two panels that have become popular staples of the show’s programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Pushkin Press has signed two prize-winning novels by German writers. Publisher Adam Freudenheim... Continue reading at The Bookseller
[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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#pushkin press
#prize-winning novels
#german writers
PW contributing editor Peter Brantley talks with UC Berkeley law professor Pamela Samuelson, founding member of a new author advocacy group, the Authors Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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#founding member
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Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#repurposing content
#digital solutions
#enhanced content
Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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#digital distribution
In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World
[ BBC World | 2014-04-17 00:00:00 UTC ]
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#open letter
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The American Library Association has shortlisted six books for the Andrew Carnegie Medals for Excellence in Fiction and Nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Archie Comics, home of the redhead teenager from Riverdale as well as comics based on videogame favorites Sonic the Hedgehog and Mega Man, has released its graphic novel lineup for Fall 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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#archie comics
#comics based
Readerlink Distribution Services has reached an agreement with TNG GP to acquire most of TNG’s book business while TNG takes over Readerlink’s store merchandising functions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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#book business
DC Entertainment has announced plans for a year-long celebration of the 75th anniversary of Batman, the iconic Golden Age comic book character that debuted in 1939 and helped launch the superhero genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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#dc entertainment
#warner bros
#announced plans
#75th anniversary
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#superhero genre
Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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#native apps
Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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#marshall mcluhan
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#study showing
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
#shared interests
Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Business Insider, one of the sites at the forefront of creating a native digital publishing model, happily announced the other day an additional investment of $12 million, bringing its total to about $30 million. Started by former securities ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-17 00:00:00 UTC ]
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#business insider
#additional investment
#$12 million
#$30 million
Amazon news this week includes the launch of a new German language publishing imprint, lower Kindle sales for 2013, and a hike in the price of Prime. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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#critical component
#marketing strategies