As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that Thorne will “continue to drive Beats as an industry changemaker.” The CMO role has been vacant at the 13-year-old headphone maker since the 2016 departure of Omar Johnson, who left after six years with the brand. Since that time, marketing was led by Jason White, global head of marketing, until White left earlier this year to join Cura Partners, a cannabis company, as CMO. Thorne’s appointment signals a renewed focus on the internal marketing department of Beats, which Apple acquired for $3 billion in 2014. While the brand formerly worked with Anomaly, it does not have an agency-of-record currently. Beats most recently tapped Zambezi, Los Angeles for a project. AKQA is also on its roster, as are Haworth Marketing and Media for media and strategy; PMG, Los Angeles for digital media and strategy; and Rosewood, Los Angeles for social media. In a statement, Thorne, who was not available for further comment, said, "Beats not only sits at the cross-cultural intersection of music, technology and sports, but it has defined the niche as a category in such a short time." Thorne was most recently chief growth officer at Forward, a membership-based health care startup. Two years prior to that,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek
[ AdWeek | 2020-04-07 20:39:10 UTC ]
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Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate... Continue reading at AdWeek
[ AdWeek | 2020-04-06 12:00:21 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-02 04:01:00 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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Publishing companies are scrambling quickly to figure out how to generate more revenue, as the COVID-19 outbreak is putting intense pressure on their top line. But there are also publishers who recognize that now is an opportunity to give back and help their community get through this difficult... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 14:42:55 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company
[ Fast Company | 2020-03-12 14:45:06 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company
[ Fast Company | 2020-02-26 07:00:23 UTC ]
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President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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