As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that Thorne will “continue to drive Beats as an industry changemaker.” The CMO role has been vacant at the 13-year-old headphone maker since the 2016 departure of Omar Johnson, who left after six years with the brand. Since that time, marketing was led by Jason White, global head of marketing, until White left earlier this year to join Cura Partners, a cannabis company, as CMO. Thorne’s appointment signals a renewed focus on the internal marketing department of Beats, which Apple acquired for $3 billion in 2014. While the brand formerly worked with Anomaly, it does not have an agency-of-record currently. Beats most recently tapped Zambezi, Los Angeles for a project. AKQA is also on its roster, as are Haworth Marketing and Media for media and strategy; PMG, Los Angeles for digital media and strategy; and Rosewood, Los Angeles for social media. In a statement, Thorne, who was not available for further comment, said, "Beats not only sits at the cross-cultural intersection of music, technology and sports, but it has defined the niche as a category in such a short time." Thorne was most recently chief growth officer at Forward, a membership-based health care startup. Two years prior to that,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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A group of newspaper publishers, including Gannett, McClatchy, Tribune and others, has put the Cars.com online marketplace up for sale for as much as $3 billion, according to a report in The Wall Street Journal. Moelis & Co., which is advisin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-10 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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