Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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Staff at the magazine publisher IPC Media are expected to bear the brunt of a redundancy programme ordered by its US-based parent, Time Warner, according to reports in America.Its publishing division, Time Inc, is seeking to cut 500 jobs from its 7,800 total in what is said to be its "last big... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
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"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul... Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Committee says final decision on plurality issues should rest with regulator rather than secretary of stateA Lords committee has called for politicians to be stripped of the power to have the final say on large media deals, following the heavily criticised process surrounding News Corporation's... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Deposed editor still has old job title in Twitter bio as he thanks 'the hundreds who have emailed/tweeted/texted/DMed me'After three days' Twitter silence, deposed Daily Telegraph editor Tony Gallagher has returned to thank the "hundreds" of well-wishers who mourned his defenestration. "To the... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill. With about two hours of daylight left, sinuses are rimed with... Continue reading at AdWeek
[ AdWeek | 2014-01-21 00:00:00 UTC ]
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Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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O’Reilly Media is using this year’s DBW to launch Atlas, a new online service aimed at streamlining the workflow in digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272... Continue reading at Advertising Age
[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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The Telegraph Media Group made more than £60m last year, The Guardian can reveal. It is the third successive year that the company has managed to increase its operating profit.TMG is expected to report what amounts to a record figure formally in the spring when it files its accounts for the full... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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When the grim reaper comes for you has a lot to do with where you're born.Everyone dies, but depending on which country you live in, you could die significantly sooner compared with people born in other countries. That's the takeaway from this simple but striking infographic by Omani designer... Continue reading at Fast Company
[ Fast Company | 2014-01-08 00:00:00 UTC ]
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An authorised biography of novelist Elizabeth Jane Howard by Artemis Cooper will be released in... Continue reading at The Bookseller
[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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The Guardian's flagship summit convenes in March 2014, bringing together media and technology companies from across the world to discuss the creative and commercial future of mediaChanging Media Summit 2014Disruption to disruptor: taking control of your digital strategyDay one - 18th March... Continue reading at The Guardian
[ The Guardian | 2014-01-06 00:00:00 UTC ]
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