WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will open up Instant Articles to everyone, from small-time bloggers to major publishers anywhere in the world. Rather than requiring publishers to manually format each article, the plugin for WordPress users will automatically optimize stories to appear as Instant Articles. Users will essentially have to check a box, but nothing more, for content to load to Facebook as an Instant Article.Facebook said it worked with Automattic to build the open source plugin for Instant Articles. WordPress powers many websites around the world, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
The impact of the coronavirus has seen the Booksellers Association issue a rallying cry to the trade, as many publishers enforce home working to safeguard staff. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 23:39:55 UTC ]
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London Book Fair has been cancelled in the wake of the coronavirus outbreak, hours after major publishers said they would not attend. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 06:57:39 UTC ]
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Seven publishers had sued the audiobook giant last July, claiming that its audio-to-text service Captions was unauthorisedAfter months of back and forth, Audible has settled in a copyright lawsuit with major publishers over its plan to introduce captions to their recordings, a proposal that the... Continue reading at The Guardian
[ The Guardian | 2020-01-15 14:00:06 UTC ]
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In a filing this week, Audible has agreed to exclude titles from a group of major publishers from its Captions program until a recently filed copyright lawsuit is resolved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Opening order specials for new bookstores were nonexistent at major publishers as recently as fall 2015. The ABA is working to change all that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Laurie Brown, who worked in various sales and marketing positions for a number of major publishers in a 40-year career, died January 31 after a battle with cancer. She was 69. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-31 00:00:00 UTC ]
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Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Several major publishers have shrugged at the news that the restriction had been lifted, suggesting that the change has done little to alleviate the tension and distrust that's developed in the ongoing tug of war between Google and publishers caused by GDPR. The post ‘Nobody was going to bite’:... Continue reading at Digiday
[ Digiday | 2018-06-09 00:00:00 UTC ]
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Alex Jones, the conspiracy theorist, radio show host and publisher of the extremist right-wing website InfoWars, is co-writing a book with "The Game" author Neil Strauss, CNN reports. The network obtained a proposal sent to major publishers for a book to be titled “The Secret History of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-24 00:00:00 UTC ]
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Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud — but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. The post Major... Continue reading at Digiday
[ Digiday | 2017-12-08 00:00:00 UTC ]
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Eyewear Publishing has secured the rights to publish a new book of quizzes from "University Challenge" stars and internet "phenomena" Eric Monkman and Bobby Seagull, following "fierce competition from several major publishers". Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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