WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will open up Instant Articles to everyone, from small-time bloggers to major publishers anywhere in the world. Rather than requiring publishers to manually format each article, the plugin for WordPress users will automatically optimize stories to appear as Instant Articles. Users will essentially have to check a box, but nothing more, for content to load to Facebook as an Instant Article.Facebook said it worked with Automattic to build the open source plugin for Instant Articles. WordPress powers many websites around the world, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget
[ Engadget | 2015-10-13 00:00:00 UTC ]
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Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
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Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company
[ Fast Company | 2015-10-08 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at The Bookseller
[ The Bookseller | 2015-09-23 00:00:00 UTC ]
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As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Last week, the Second Circuit Court of Appeals, by a 2–1 margin, affirmed Judge Denise Cote’s 2013 finding that Apple orchestrated a 2010 conspiracy with five major publishers to fix ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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More than 50 percent of academic papers published are owned by five major publishers. The post The Web Will Either Kill Science Journals or Save Them appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-15 00:00:00 UTC ]
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Passengers flying on Southwest Airlines will now be able to access frontlist ebooks, as well as excerpts from frontlist titles, from major publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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