Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

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HCCP, Urban Ministries Launch a Platform for Black Voices

Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black voices #distribution partnership #harpercollins


Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #nielsen


This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book


Go Big or Go Home! 14 of The Best Sports Manga For Champions

Sports are so entertaining and fun to follow. Check out 14 of the best sports manga to feel like a champion! Continue reading at Book Riot

[ Book Riot | 2022-01-13 11:36:00 UTC ]
More news stories like this | News stories tagged with: #sports manga #manga


New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
More news stories like this | News stories tagged with: #digital content


The New York Times is buying subscription-based sports site The Athletic

The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget

[ Engadget | 2022-01-06 17:05:15 UTC ]
More news stories like this | News stories tagged with: #daily news #digital media


Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why Police Shouldn’t Be in Libraries (And How to Help Change That)

Libraries should be a safe, accessible space for everyone. So why are there police in libraries, compromising this very safety? Continue reading at Book Riot

[ Book Riot | 2021-12-02 11:35:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Quarto Names Alison Goff New CEO

Quarto Group has named former Octopus head Alison Goff its CEO, effective January 2. Goff had been at the Hachette UK division for 21 years before leaving in April 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #hachette #quarto


Spotify acquires audiobook platform Findaway

Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget

[ Engadget | 2021-11-11 21:00:04 UTC ]
More news stories like this | News stories tagged with: #companies announced #streaming platform #audiobook listeners #harry potter #audiobook


Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with: #nielsen


Follett Sells Baker & Taylor to B&T CEO

The makeover of Follett Corp. continues with the announcement that it has sold Baker & Taylor to a private investment company led by Aman Kochar, B&T CEO and president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #follett corp #aman kochar


‘We Are Not Like Them’ continues an important conversation. We shouldn’t look away.

Christine Pride and Jo Piazza’s novel explores the fallout after the shooting of an unarmed Black teen. Continue reading at The Washington Post

[ The Washington Post | 2021-11-02 12:00:00 UTC ]
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A Case for Football as the Most Literary of American Sports

An embarrassing thing to admit to, but it’s the truth—for the past five years, I have been haunted by a blurb. One night in the summer of 2016, I was scanning the fiction shelves at Unnameable Books in Prospect Heights when I came across the hardcover of Chris Bachelder’s The Throwback Special,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-02 08:53:35 UTC ]
More news stories like this | News stories tagged with: #unnameable books


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


Holding and Burrow shortlisted for William Hill Sports Book of the Year

Michael Holding and Rob Burrow feature in the shortlist for this year's £30,000 prize for William Hill Sports Book of the Year. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 16:44:38 UTC ]
More news stories like this | News stories tagged with: #sports book


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Boo! Your TV is trying to scare you

"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment.  It’s a... Continue reading at Betanews

[ Betanews | 2021-10-25 10:20:32 UTC ]
More news stories like this | News stories tagged with: #great time #digital media


FaZe Clan stock will trade on the Nasdaq after SPAC deal: Read CEO Lee Trink’s memo to staff

In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company

[ Fast Company | 2021-10-25 10:18:25 UTC ]
More news stories like this | News stories tagged with: #spac deal #digital publisher


Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian

[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with: #indigenous voices #diverse backgrounds #women in media