Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

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Star names feature on multi-format storytelling platform Alexander

A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 20:07:03 UTC ]
More news stories like this | News stories tagged with: #chigozie obioma #david tennant


News Corp CEO Sees Antitrust Concerns in PRH Buy of S&S

Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #robert thomson #annual meeting #simon schuster #antitrust issue #penguin random house #harpercollins


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Summer Scares Is Back to Celebrate Horror In Libraries (And Beyond!)

The Horror Writers Association, in collaboration with United for Libraries, Book Riot, and Booklist are excited to announce Summer Scares 2021. Continue reading at Book Riot

[ Book Riot | 2020-11-05 11:35:00 UTC ]
More news stories like this | News stories tagged with: #summer scares #libraries


What Encantos CEO Steven Wolfe Pereira is reading

A reading list for today’s entrepreneurs. 1. Out of Our Minds: The Power of Being Creative, Sir Ken Robinson Educator Sir Ken Robinson’s TED Talk “How Schools Kill Creativity” [is amazing]. He explores why it’s essential to [foster] creativity in education, work, and life.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-11-05 07:00:36 UTC ]
More news stories like this | News stories tagged with: #ted talk


Barnes & Noble, Former CEO Abruptly End Litigation

The sudden end to the case comes after Barnes & Noble attorneys in September succeeded in knocking out Demos Parneros's claim of defamation, and just days before a scheduled pretrial conference on the parties' remaining claims. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #sudden end #demos parneros


Indies feature on £30k William Hill Sports Book of the Year shortlist

Indies Pitch Publishing and Floodlit Dreams are among the publishers featuring on this year's five-strong William Hill Sports Book of the Year shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 03:30:12 UTC ]
More news stories like this | News stories tagged with: #year shortlist #sports book


#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


Ave Maria’s Publisher, CEO Retires

Tom Grady, CEO and publisher of Ave Maria Press, retires this month after 15 years at the Catholic press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Third of Pearson's shareholders vote against CEO's £7.2m pay package

Former Disney chairman Andy Bird is to take up job at education publishing group in OctoberPearson has suffered a significant shareholder revolt against controversial changes to its remuneration policy, which will grant its new chief executive a multimillion-dollar pay package.Almost a third of... Continue reading at The Guardian

[ The Guardian | 2020-09-18 14:02:55 UTC ]
More news stories like this | News stories tagged with: #shareholders vote


Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning

John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
More news stories like this | News stories tagged with: #post macmillan #don weisberg #macmillan


Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp


B&N Knocks Out Defamation Claim by Fired CEO

Knocking out the defamation claim is a potentially substantial victory for Barnes & Noble, as previous filings suggest that former CEO Demos Parneros was seeking approximately $70 million in damages for the defamation claim alone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #defamation claim #fired ceo #barnes noble


Clavis CEO Sets Sights on U.S. Talent

Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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Sports stars join authors for NLT's #FitforLit Challenge

Children's authors and sports stars are to take part in a series of book-themed sporting challenges to raise money for the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 05:01:34 UTC ]
More news stories like this | News stories tagged with: #raise money


Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction


J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with: #harry potter


TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
More news stories like this | News stories tagged with: #advertising chief #digital media