Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Barnes & Noble is now seeking damages from recently fired CEO Demos Parneros for breaching his fiduciary duties, including derailing the sale of the company so he could retain his job as B&N's CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
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Titles about boxing, darts, football, golf, rugby, swimming and the Olympic Games are on the shortlist for this year’s £30,000 William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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At our Digiday+ live podcast event, BBC Global News CEO Jim Egan reveals his thoughts on the state of news publishing. The post BBC News CEO Jim Egan: ‘We’re in a battle for survival for quality journalism’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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At Frankfurt's annual CEO Talk, Macmillan CEO John Sargent took questions from journalists on 'Fire and Fury,' Rowohlt, and other topics. The post CEO Talk: Sargent on Rowohlt and ‘Fire and Fury’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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Authors take the credit when their books win prizes, and it should be admitted that they are also responsible for their failingsEvery year, there is a controversy at the Man Booker prize; this year, it is all about the work of editors. Or rather, the supposed lack of work that editors are... Continue reading at The Guardian
[ The Guardian | 2018-10-10 00:00:00 UTC ]
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This fall, Cengage introduced Cengage Unlimited, a new digital subscription service. Does this mean the textbook's days are numbered? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Ahead of Frankfurt, Finnish publishing house Siltala has seen record-breaking sales for a book that brought in a six-figure deal at the London Book Fair in April. The post Record-Breaking Sales and More Rights Deals for Finnish Sports Biography appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
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Steve Piersanti, president and CEO of Berrett-Koehler, is moving away from his managerial role at the publisher into a full-time editorial position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-24 00:00:00 UTC ]
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Questex, the Newton, Mass.-based publisher and trade show producer serving the travel-hospitality and technology spaces, among others, has been acquired by private equity firm MidOcean Partners from Shamrock Capital, which had owned the company since 2014. Financial terms were not disclosed. As... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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Adam Miller is the new president and CEO of Joseph-Beth Booksellers. He comes to the company from Ricoh and plans to focus on improving online sales and expanding into smaller locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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