Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]

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The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian

[ The Guardian | 2023-11-11 12:00:36 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Do I Sound Asian? Do I Sound Gay? Curtis Chin on Finding His Voice While Narrating His Memoir

As my debut memoir plowed towards print publication, I suddenly remembered that my agents had negotiated the audio book rights with my publisher. Although I had the option to try out for the role of narrator (essentially to audition to be myself) my agents suggested that I should consider... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 08:50:26 UTC ]
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Bookstore Sales Fell 17% in August

A move to the sale of more digital products in the educational market, through new purchasing options for college students, is likely one of the reasons a big decline came the month before school starts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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StrongVPN review: Simpler doesn’t always mean better

At a GlanceExpert's Rating ProsEasy to useSupports 12 simultaneous devicesDecent for streamingConsInterface feels outdatedSmall list of available serversPricey for the features offeredOur VerdictStrongVPN doesn’t have the largest server list, nor does it offer a very extensive feature set.... Continue reading at PC World

[ PC World | 2023-09-13 14:30:00 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
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Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
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An Essential Tool: Close-Up on APA Style

For students embarking on their college journeys this fall, there’s no tool more essential than an APA style guide. Now in their seventh editions, the Publication Manual of the American Psychological Association and Concise Guide to APA Style remain invaluable resources for those tasked with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-02 04:00:00 UTC ]
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Twitter’s rebrand to X could worsen its legal and financial problems

Twitter’s rebrand to X is well underway. The name and iconic bird logo have been (mostly) stripped from the company’s San Francisco headquarters, and an “X” has replaced the blue bird atop twitter.com. Elon Musk has said the change is about more than just the name. He wants to turn the service... Continue reading at Engadget

[ Engadget | 2023-07-25 23:39:14 UTC ]
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Longest-running southern California newspaper closes after 168 years

Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian

[ The Guardian | 2023-07-24 12:36:36 UTC ]
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How Vice Media Went Bankrupt

The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek

[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Los Angeles Times announces 74 job cuts due to economic challenges

The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News

[ ABC News | 2023-06-07 20:06:25 UTC ]
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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
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Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday

[ Digiday | 2023-06-01 12:01:00 UTC ]
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