Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
News tagged with: #huge growth #barbara marcus #random house

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China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan


Adult Presses Take On Children’s Books

This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #young readers


Penguin Random House Children’s Books to Publish Wattpad Books in UK

The latest stage in Wattpad's rapid expansion, its own new line of books is to be published in the UK market by Penguin Random House UK. The post Penguin Random House Children’s Books to Publish Wattpad Books in UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-08 09:05:12 UTC ]
More news stories like this | News stories tagged with: #uk market #uk appeared #rapid expansion #penguin random house #random house


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen


PRH Children’s acquires Vincent’s Fairy Tales for Millennials

Penguin Random House UK Children’s has bought world rights to 12 fairy tale retellings by Bruno Vincent, author of the Enid Blyton for Grown-ups series. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 19:08:41 UTC ]
More news stories like this | News stories tagged with: #prh children #fairy tales #enid blyton #grown-ups series #world rights #penguin random house


HarperCollins Italia Names Rizzo to Lead Children’s; Mondadori-Reworld Deal Closes

ormerly with Terre di mezzo and Mondadori, Giulia Rizzo moves to Harper Italia's children's division, credited with a 'fresh look and open mind.' The post HarperCollins Italia Names Rizzo to Lead Children’s; Mondadori-Reworld Deal Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-01 21:05:58 UTC ]
More news stories like this | News stories tagged with: #lead children #open mind #harpercollins


Edward Snowden memoir to reveal whistleblower’s secrets

In Permanent Record, the former spy will recount how his mass surveillance work eventually led him to make the biggest leak in historyAfter multiple books and films about his decision to leak the biggest cache of top-secret documents in history, whistleblower Edward Snowden is set to tell his... Continue reading at The Guardian

[ The Guardian | 2019-08-01 13:09:01 UTC ]
More news stories like this | News stories tagged with: #permanent record #edward snowden #memoir


The Most Anticipated Children's and YA Books of Fall 2019

See our editors' selection of eagerly awaited children's and YA books for the coming season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticipated children #ya books #coming season


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Tramp Press reveals three-book list for 2020

Irish indie Tramp Press has acquired a three-book list for 2020 featuring new titles by Sara Baume, Doireann Ní Ghríofa and Jack Fennell. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 11:18:19 UTC ]
More news stories like this | News stories tagged with: #sara baume


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment business #recently begun #nielsen


Campaign to launch diversity charity for children's books kicks off

Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 15:42:06 UTC ]
More news stories like this | News stories tagged with: #diverse books #non-profit organisation


Donnelly joins Bloomsbury Children's Books

Scholastic’s Strawberrie Donnelly has joined Bloomsbury Children’s Books in the newly created role of art director. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 03:23:16 UTC ]
More news stories like this | News stories tagged with: #art director #bloomsbury children’s #bloomsbury


'The future is creativity': Children's book author Hervé Tullet nurtures kids' imaginations at ICA LA

Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
More news stories like this | News stories tagged with: #children's book


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction


Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media