Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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David C Cook Turns to Comics for Expansion

David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Indie bookstore boom turns page to a more diverse America

The year 2021 saw a substantial increase in the number of independent bookstores in the United States. And a growing proportion of these stores is owned by individuals from diverse ethnic and racial backgrounds. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-17 15:44:11 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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TV Alert: 'The Summer I Turned Pretty'

Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Cheryl Klein Named Editorial Director of Algonquin Young Readers

Klein, who previously served as editorial director of Lee & Low, will report to publisher Stacy Lellos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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Questioning the Borders of Nonfiction to Tell the Story of an Exceptional Life

In 2014, book critic Dwight Garner published a lament in the New York Times for a seemingly forgotten literary masterpiece, the oral history All God’s Dangers. Published in 1974 by then-Harvard doctoral candidate Theodore Rosengarten, the autobiography was narrated by Nate Shaw, an illiterate... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 08:51:52 UTC ]
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‘The Foundling’ turns a serious subject into a perfect beach read

Ann Leary‘s thrilling novel was inspired by the early 20th-century incarceration of “feebleminded” women. Continue reading at The Washington Post

[ The Washington Post | 2022-06-02 13:54:15 UTC ]
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15 Memorable Manga for Middle School Readers

We've curated a list of 15 memorable manga titles for middle schoolers. Find favorites for your young readers! Continue reading at Book Riot

[ Book Riot | 2022-05-27 10:36:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Barnes & Noble reveals a cheaper version of its Nook GlowLight 4 e-reader

Barnes & Noble has revealed its latest Nook e-reader, a more budget-friendly version of the Nook GlowLight 4 it announced in December. The Nook Glowlight 4e costs $30 less than the previous model but, as you might expect, there are some tradeoffs.The e-readers share a similar design, with... Continue reading at Engadget

[ Engadget | 2022-05-25 14:19:54 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Writing for Readers of All Ages: Spotlight on Emunah La-Paz

With a romance series, a memoir, and a picture book, the versatile author leverages social media to grow her fan base and interact with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Bloom Books Is Helping Young Readers Grow

The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Springer Nature Opens Open-Access Book Deal with Max Planck Society

Springer Nature calls its arrangement, through the Max Planck Digital Library, its largest open-access institutional book deal yet. By Porter Anderson, Editor-in-Chief | @Porter_Anderson More Than 80 Max Planck Institutes Participating in an agreement the company calls its largest institutional... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-13 00:44:39 UTC ]
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Surprising and Inspiring Readers: Close-up on Union Square & Co.

Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Wowing Young Readers: Close-up on Union Square Kids

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[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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‘I almost got hit’: the Ukrainian journalists turned war correspondents overnight

Initially writing stories and making television reports was secondary for the journalists as many focused on survivalRussia-Ukraine war: latest updatesWhen the war started journalists in Ukraine found themselves at the centre of the biggest story in the world. They became war correspondents... Continue reading at The Guardian

[ The Guardian | 2022-05-10 17:24:57 UTC ]
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