Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Benjamin Zephaniah | 'To tell the real, honest truth about the history of Britain would mean changing the history books'

The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 07:13:29 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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In ‘Last Resort,’ a Writer Turns a Friend’s Story Into a Smash Success

Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times

[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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‘PW’ Turns 150

On Jan. 18, 1872, the first issue of 'The Weekly Trade Circular' was published. One year later the magazine was renamed 'The Publishers’ Weekly' (the article and the apostrophe were later dropped). Here's how we're celebrating 150 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Galley Beggar pays tribute to author Uschi Gatward

Independent publisher Galley Beggar has paid tribute to author Uschi Gatward, who has died following a battle with cancer.  Continue reading at The Bookseller

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot

[ Book Riot | 2022-01-03 15:52:45 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Springer Nature teams up with Egyptian Government on 'landmark' deal

Springer Nature and the Egyptian Government have agreed a “landmark” deal to drive forward open research and ensure Egyptian research achieves greater global visibility.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 10:56:21 UTC ]
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UK magazine firm tells staff they must come into office despite Omicron

Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian

[ The Guardian | 2021-12-10 12:07:58 UTC ]
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Springer Nature Plants Trees in India, One for Each Employee

Citing some 20 percent of its workforce being based in India, Springer Nature chooses the state of Meghalaya for its tree-planting project. The post Springer Nature Plants Trees in India, One for Each Employee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-08 19:08:20 UTC ]
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Books make the best gifts. Here are seven surprising choices for the readers on your list.

Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post

[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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The Open Access Race: Springer Nature Announces One Million Articles

Saying 34 percent of all its articles and 16 percent of its primary research is published under open access, Springer Nature proclaims leadership in the field. The post The Open Access Race: Springer Nature Announces One Million Articles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-02 14:38:35 UTC ]
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Level Up Your Reading: Become a Literary Magazine Volunteer Reader

Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:32:00 UTC ]
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How Four Bestselling Authors Connected with Readers, Helped Indie Booksellers, and Beat the Pandemic

What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly

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Grab an Amazon Kindle e-reader for 44% off

Bookworms, clear your schedules. Just in time for the winter holidays, Amazon’s entry-level Kindle is back at an all-time low. Right now, you can get the Amazon Kindle for $50, or 44 percent off the normal price. This model’s standout feature is a front light that makes reading in the dark... Continue reading at PC World

[ PC World | 2021-11-26 19:51:00 UTC ]
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