‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-17 00:00:00 UTC ]
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China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts

Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #sthe mirror #lightfourth estate #week running #nielsen bookscan #nielsen

What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with: #book marketers #book marketer #tight budgets

Taylor & Francis reports 5% revenue boost

Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 02:33:20 UTC ]
More news stories like this | News stories tagged with: #taylor francis #5% increase

How Facebook’s early decisions set the stage for scandal

Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair

Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair

AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
More news stories like this | News stories tagged with: #$80 million #exchange commission #time warner

AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
More news stories like this | News stories tagged with: #time warner

Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:59:01 UTC ]
More news stories like this | News stories tagged with: #travel books #finding ways

HC wins Younger's take on 'crazy' influencer culture

HarperCollins has won rights to publish an "extremely funny" book by comedian, writer and brand consultant Bella Younger, a.k.a. Deliciously Stella, about the highs and lows of being an accidental influencer. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 06:04:52 UTC ]
More news stories like this | News stories tagged with: #influencer culture #won rights #deliciously stella #harpercollins

Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book

Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
More news stories like this | News stories tagged with: #bonnier

British Council announces Sharjah market focus programme at LBF

The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 19:53:13 UTC ]
More news stories like this | News stories tagged with: #london book fair

Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #libraries

What is ‘ubuntu,’ and might it have influenced Meghan and Prince Harry’s Megxit?

The couple was recently photographed with the self-help book ‘Everyday Ubuntu: Living Better Together, the African Way.’ A sign? Continue reading at The Washington Post

[ The Washington Post | 2020-01-20 16:00:00 UTC ]
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Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #book market #trade figures #book people #children's book

Writing a Dynamic Duo: Spotlight on Peter Riva

Peter Riva’s Mbuno & Pero series continues to deliver intrigue, action, and camaraderie on the African continent. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #african continent

Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
More news stories like this | News stories tagged with: #clear message #digital age

Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital media