The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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#digital books
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
#book nerds
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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#neal mohan
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#marketing department
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Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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#business books
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#blinkbox books
#week launching
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B&N is returning to the downloadable audiobook business with the release of a new nook app for Android devices that offers access to 50,000 audiobook titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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#barnes noble
#downloadable audio
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#android devices
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Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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#panel session
#telling stories
Hodder & Stoughton has signed a two-year deal for exclusive publishing rights for "The Great British Bake Off" programme with producer Love Productions. The GBBO branded books, including The Big Book of Baking by Linda Collister and Christmas by Lizzie Kamenetzy, have previously been... Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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IPR License reports that Europe and the US remain key markets for rights sales, but Turkey, the Arab World and China are increasingly active, as are self-publishers. The post From IPR License: Global Rights Scene Shifts East, Goes Indie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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#ipr license
#rights sales
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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#traditional media
#rapid growth
#digital publishing
As Curtis Brown Ltd. celebrates its centenary anniversary, the firm’s CEO reflects on rights sales and the changing role of literary agents and authors today. The post Curtis Brown: Love, Passion and a Century of Selling Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-03 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#ebooks doubled
Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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#volume sales
#28th september
#previous fortnight
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Josh Spero, author of Second Hand Stories and editor of Spear's Magazine, and the author Erica Wagner, a former literary editor of the Times mull the question of high tech and old books. Continue reading at BBC World
[ BBC World | 2014-10-25 00:00:00 UTC ]
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#loved books
#literary editor
Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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#book market
#high taxes
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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#market power
#german publishers
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#search giant
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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#harpercollins uk
#promote books
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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#content producers
#banner ad
The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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#announce monday
#in-house team
#produce content
#ad agency