Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

Other Publishing stories related to: 'Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms'


Car Throttle finds auto brands love live video

Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday

[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #live video #live videos #facebook live


Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek

[ AdWeek | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entrepreneurial spirit #coming days #feel free


Monthly E-Book Ranking: persistent podiums prove perfect platform for Paula

Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #train transworld


‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint

'Each untold story represents a world that has been erased,' says Christopher Myers on the announcement of his new imprint with Random House Children's Books. The post ‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Lutheran Publisher Augsburg Press Renamed 1517 Media

Augsburg Fortress, the publishing house of the Evangelical Lutheran Church in America and the parent company of publishing units Augsburg Fortress, Fortress Press, and Sparkhouse, is adopting the new name of 1517 Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augsburg fortress #fortress press


Could SmartNews Prove To Be The Media's Unlikely Sidekick?

The news app is raising more money and once again heading for the U.S.In the wake of Facebook's decision to pull back from publishers and focus more on connecting friends and family, the media is looking for a distribution method it can count on. SmartNews, which just raised $38 million, is... Continue reading at Fast Company

[ Fast Company | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app


Trends in Man Booker Winners: Male and Middle-Aged in Third Person

Rated at a suitable reading-difficulty level in the seventh year of school, Man Booker Prize winning titles are seen in an interactive filtering grid to have authors who are an average age of 49. The post Trends in Man Booker Winners: Male and Middle-Aged in Third Person appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post trends #seventh year #average age


Publisher Matthew Evans, former Faber and Faber boss, dies aged 74

Evans was one of the literary scene’s leading figures for decades, working with writers including Ted Hughes and Hanif Kureishi Matthew Evans, one of the most important figures in British publishing and the man who led Faber and Faber for several decades, has died aged 74.Evans, or Baron Evans... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #led faber #literary scene #leading figures #british publishing #died peacefully #wednesday morning #long illness


Vice Media Purchases Garage Magazine

The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazine


Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’

Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday

[ Digiday | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great news #news industry


Penguin brand débuts in Germany

Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin imprint


How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek

[ AdWeek | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private club


Media outlook 'dismal' following Brexit, analysts warn

Enders Analysis has downgraded its forecasts for the audiovisual sector following the referendum result that will likely see the United Kingdom exit the European Union. The analysts said the result offered “no clear benefits to the audiovisual sector” while a climate of uncertainty promised to... Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlook #enders analysis #european union


Pillars of Black Media, Once Vibrant, Now Fighting for Survival

From left, Desirée Rogers, chief executive of Johnson Publishing Company; Cheryl Mayberry McKissack, chief executive of Ebony Media Operations; Melody Spann-Cooper, chairwoman of Midway Broadcasting Corporation. Continue reading at The New York Times

[ The New York Times | 2016-07-03 00:00:00 UTC ]
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How Social Media Has Changed the Camera—and Photography—Forever

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simply happy #bigger picture


With New Distribution Deal, Pittsburgh Animal Media Group Bets Bigger on Books

Animal Media Group, an independent media and book production company that is looking to ramp up its presence in the book trade, has signed a two year distribution deal with Consortium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal #independent media #book trade


Random House Becomes First Licensee for GoldieBlox Brand

Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


PRH sells travel brand Fodor's

Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell fodor #internet brands #online media #technology company


A Familiar Newcomer to Czech Books: Empresa Media

The Czech Republic's largest media conglomerate, Empresa Media, has just launched a book publishing division, adding to its television, radio and magazine businesses. The post A Familiar Newcomer to Czech Books: Empresa Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #czech republic