Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

Other Publishing stories related to: 'Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms'


Macmillan Buys Self-Publishing Platform Pronoun

The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building


Bauer Media Expands GumGum Partnership

The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this |


Obituary: Former Macmillan Sales Rep, David Bertin

Bertin, an Air Force veteran and longtime Macmillan sales representative covering the Mid-Atlantic region, died on May 6. He was 79. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
More news stories like this |


Celebrating the Accomplishments of Female Magazine-Media Pros

Folio:'s Top Women in Media to take center stage June 9th. The post Celebrating the Accomplishments of Female Magazine-Media Pros appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top women


Why is Amazon building bookstores?

The online retail giant has confirmed its second bricks-and-mortar bookstore. Why is it branching out from its Internet domain? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstore


Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar


BEA 2016: Mass Media Is Dead. Long Live Micromedia

Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mass media #today show #bestseller list


BEA 2016: David Unger: The Corruption Virus

David Unger’s "The Mastermind" is a novel loosely based on the hard-to-believe true story of Rodrigo Rosenberg, a Guatemalan attorney, who, in 2009, planned his own assassination. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #loosely based #true story


BEA 2016: Brit Bennett: A Coming-of-Age Debut

A young phenom in the making, Brit Bennett, 25, started writing "The Mothers" while still in high school in Oceanside, Calif., finishing it not long ago while a Zell Postgraduate Fellow at the University of Michigan, and polishing it as recently as two months ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming-of-age debut #started writing #high school #long ago #months ago


Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher


Facebook as a Publishing Platform Isn’t Good For Publishers

The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #publishers appeared


We Need More Diverse Superheroes!: PW Talks with ‘Power Man’ Writer David Walker

Veteran African American pop culture writer David Walker discusses writing for two popular black comic book superheroes: DC's half-man/half-machine, Cyborg, and Marvel's Luke Cage, aka Power Man. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luke cage


Digital Solutions in India 2016: Publishing in the Post-PDF Age (or Single URL Publishing)

It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Louisiana Judge Blocks Online Age-Verification Law

In issuing a preliminary injunction, judge Brian Jackson ruled that the law “creates a chilling effect on free speech.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary injunction #chilling effect #free speech


Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central role #bloomberg media #publishing arm #publisher websites #publisher content


Franciscan Media Names New President

Kelly McCracken, formerly director of shared services at Franciscan Media, has been appointed president of the Catholic publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed president #franciscan media


Scientology leader David Miscavige threatens to sue UK publisher over father's memoir

Silvertail Books told that if it releases Ruthless by Ron Miscavige it will face legal actionIndependent UK publisher Silvertail Books has vowed to go ahead with its plans to publish a memoir by the father of Scientology leader David Miscavige, despite legal threats from Miscavige’s... Continue reading at The Guardian

[ The Guardian | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal threats #story told #early years #countless numbers


Game of Thrones: will mini characters conquer viewers' hearts? | Media Monkey

Danaerys and Melisandre are among the stars from the HBO series to be turned into figuresWith its penchant for flaying, beheading and generally dying in any way other than peacefully in your sleep, Game of Thrones is an unlikely source of spin-off toy merchandise.And yet if adults can while away... Continue reading at The Guardian

[ The Guardian | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hbo series #colouring books


The New Yorker Wins Two Pulitzers in a First for Magazine Media

Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #feature writing


Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #make money