After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that remained, which allowed the magazine to end the year with 10-percent more subscribers than it began with. The lack of subscriber outrage around the dramatic shift “was almost hurtful,” editor-in-chief Adi Ignatius quipped to Folio: last August. Another year in, the century-old management magazine has upped its paid circulation by 15,000—according to the latest data from the Alliance for Audited Media—increasing a record-high that now sits at 319,631. Far more than an editorial pivot, the last two years have represented a fundamental, company-wide shift in the way the Harvard Business Review approaches its readers, both existing and prospective, as well as a redefining of what it means to be a subscriber. Folio: sat down with SVP and group publisher Sarah McConville, as well as membership marketing manager Caty Trio, to learn more about the business sense behind HBR's ongoing growth story. Folio: It’s been almost two years since you reduced your print frequency—has all of this growth on the subscriber side defied expectations? Sarah McConville: We certainly hoped for it, but in the magazine business you can never assume. I think there were a lot of things that we did leading up to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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National Geographic won Magazine of the Year as well as Single Topic issue at the 2011 National Magazine Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 14:19 Blackwell has today (10th May) axed 19 head office jobs from its library supply team. The staff, who are all based at the Blackwell headquarters in Oxfordshire, were told today they will be made redundant as of 1st July. read... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 09/05/2011 - 09:28 Publishers sales of childrens books fell by almost 7% during 2010, from 190m in 2009 to 177m in 2010, marking a third successive fall for the childrens market since 2007 when publishers sales stood at 212m units. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 11:28 Quercus has enjoyed "strong double-digit growth" across both its trade and contract divisions in the first four months of 2011, chief executive Mark Smith announced today (6th May) at the publisher's annual general meeting in... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:15 Somerset and Gloucestershire county councils have been landed with a judicial review in the High Court over their plans to close over 20 libraries. Somerset County Council plans to withdraw funding for 11 libraries while... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 21/04/2011 - 08:00 Bookshops are readying themselves for the upcoming four-day back-to-back bank holiday weekends created by Easter and the royal wedding, with stores broadly expecting a sales boost. Looking back at the last notable royal... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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The breakup of these former media powerhouses exemplified the industrys creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Amazon said Wednesday that its popular Kindle e-reader will allow customers to borrow Kindle books from more than 11,000 U.S. libraries starting later this year. Continue reading at PC World
[ PC World | 2011-04-21 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarters $338.74 million to first quarter 2011s $385.07 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 14:59 Tor is to rejacket three-times Arthur C Clarke Award-winning novelist China Miéville to coincide with publication of his latest novel, Embassytown, in hardback. The new look, on supermatt paper, is being rolled out across eight... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 14/04/2011 - 09:21 Profits at HarperCollins surged £25.3m due to "exceptional rights income" in its most recent set of financial results filed at Companies House. For the year ending 30th June, operating profit increased to £29.1m. Turnover was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 05/04/2011 - 09:38 Profits surged to £7.5m at Quercus last year, as the independent announced HarperCollins publishing director Susan Watt is to set up a new imprint called Heron Books. In its financial results for the year to 31st December,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 31/03/2011 - 09:14 Blackwell UK hopes to become profitable in two years, after nearly halving its operating losses to £5.6m. The academic booksellers year-end results to 26th June 2010 show the company has narrowed its operating losses from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 17/03/2011 - 15:57 Luke Johnson, best known in the book trade for his spell owning Borders, and fellow Financial Times journalist Mrs Moneypenny are writing business titles for Penguin's business imprint Portfolio. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 15/03/2011 - 09:58 Price and range have been highlighted as the most important factors in buying habits of online book buyers, with recommendation and review less crucial. In a survey of 91,500 customers worldwide on the Book Depository's... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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