After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that remained, which allowed the magazine to end the year with 10-percent more subscribers than it began with. The lack of subscriber outrage around the dramatic shift “was almost hurtful,” editor-in-chief Adi Ignatius quipped to Folio: last August. Another year in, the century-old management magazine has upped its paid circulation by 15,000—according to the latest data from the Alliance for Audited Media—increasing a record-high that now sits at 319,631. Far more than an editorial pivot, the last two years have represented a fundamental, company-wide shift in the way the Harvard Business Review approaches its readers, both existing and prospective, as well as a redefining of what it means to be a subscriber. Folio: sat down with SVP and group publisher Sarah McConville, as well as membership marketing manager Caty Trio, to learn more about the business sense behind HBR's ongoing growth story. Folio: It’s been almost two years since you reduced your print frequency—has all of this growth on the subscriber side defied expectations? Sarah McConville: We certainly hoped for it, but in the magazine business you can never assume. I think there were a lot of things that we did leading up to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
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In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 01:05:09 UTC ]
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Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Amy Edmondson's book on 'learning to fail' puts her at the top of the Business Book shortlist this year in London. The post Amy Edmondson’s ‘Fail’ is a Win: England’s Business Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 21:52:47 UTC ]
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A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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In 2019, Samsung released the original Galaxy Fold, the first phone with a flexible display (not counting pretenders like the Royole Flexpai). And even though it had more than its fair share of flaws, you could see its potential. Over the next couple of years, Samsung refined its flagship... Continue reading at Engadget
[ Engadget | 2023-08-09 14:00:02 UTC ]
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The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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A play based on the writer’s memoir about the death of her husband, in its first New York revival, goes small to powerful effect. Continue reading at The New York Times
[ The New York Times | 2022-11-02 23:00:05 UTC ]
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Irish author Claire Keegan is one of those U.S. 'discoveries' who have been known back home for years. With 'Foster,' she earns that acclaim and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-01 14:00:17 UTC ]
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The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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Audiobook sales are up for the tenth straight year. Here are the results from a few studies detailing audiobook listener habits. Continue reading at Book Riot
[ Book Riot | 2022-06-08 17:45:20 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-09 18:09:04 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-08 14:47:24 UTC ]
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There were too many worthy books, but I had too little time — and, alas, too many excuses. Continue reading at The Washington Post
[ The Washington Post | 2021-12-28 13:00:00 UTC ]
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