After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that remained, which allowed the magazine to end the year with 10-percent more subscribers than it began with. The lack of subscriber outrage around the dramatic shift “was almost hurtful,” editor-in-chief Adi Ignatius quipped to Folio: last August. Another year in, the century-old management magazine has upped its paid circulation by 15,000—according to the latest data from the Alliance for Audited Media—increasing a record-high that now sits at 319,631. Far more than an editorial pivot, the last two years have represented a fundamental, company-wide shift in the way the Harvard Business Review approaches its readers, both existing and prospective, as well as a redefining of what it means to be a subscriber. Folio: sat down with SVP and group publisher Sarah McConville, as well as membership marketing manager Caty Trio, to learn more about the business sense behind HBR's ongoing growth story. Folio: It’s been almost two years since you reduced your print frequency—has all of this growth on the subscriber side defied expectations? Sarah McConville: We certainly hoped for it, but in the magazine business you can never assume. I think there were a lot of things that we did leading up to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they ever got their jobs.Here are some of the ones that have left me most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 05/08/2011 - 08:50 Publishers must tighten up their business practices across the developing world or risk falling foul of new anti-bribery legislation, senior figures from the international book trade have said. The Bribery Act, which came... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:12 The Authors' Licensing & Collecting Society has welcomed the government support for the Hargreaves Review into intellectual property and growth, though it expressed concern over the proposals to extend copyright... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 15:25 Bath-based independent Palazzo is to publish illustrated editions of Jane Austen's novels to mark the bicentenary of their original publication. The Bath Bicentenary Editions will launch with Sense and Sensibility, first... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 14:11 Oxford University Press has described a surge in pretax profit by nearly 25% as "excellent", but said it does not underestimate the challenges publishers are facing. The academic publisher has reported pretax profits of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 26/07/2011 - 16:29 The High Court has rejected an application by an Isle of Wight resident to bring a judicial review claim over the island's library closures. At a hearing in London today [26th July], His Honour Judge Pearl said the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 17:11 Telegraph Media Group has been ordered to pay £65,000 in damages after losing a high court case for libel and malicious falsehood over a Lynn Barber book review published in the Telegraph. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/07/2011 - 09:18 Brent council's plan to close six of its 12 libraries was made "with great care and expressed attention to the 1964 Act" and other relevant legislation, the High Court heard yesterday (20th July). The council had faced... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Possibly the most famous book review, ever, was written by the young Irish wit and polemicist John Wilson Croker. Croker is still remembered, though obscurely, as a founder of modern political conservatism. What's more, according to some sources, John Wilson Croker invented the very term... Continue reading at Slate
[ Slate | 2011-07-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/07/2011 - 14:20 French cultural product chain Fnac has announced a new five-year strategic plan to help lift flagging sales as consumer habits change and competition from the internet erodes traditional markets. Called Fnac 2015, the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 20/07/2011 - 09:10 Brent council failed to comply with its legal obligations under the 1964 Public Libraries and Museums Act when planning the closure of six of its libraries, the High Court was told on the first day of the judicial review... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 16:25 The Legal Services Commission, which handles legal aid, has been accused of "cynically changing the rules" by ignoring the decision of its own appeals panel that library campaigners pursuing judicial review claims should not... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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