Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to 2014's Maze Runner based on T.S. Nowlin's book trilogy. In the movie, a group of boys are stuck in a maze, and the only way out is to go through a series of challenges given out by a secret organization called WCKD. To play off of the movie's twisting plot, Fox is using Kik's Promoted Chats to let fans talk to a bot version of the WCKD character. The bot offers text-based information and a total of 12 GIFs that walk users through a series of challenges to help them get out of the maze. Like the movie's story, the app's messaging can go several ways. "It kind of feels like one of those choose-your-own adventure books that you may have played as a kid, but played out in a much more modern way," said Paul Gray, Kik's director of platform services. Fox's campaign is the first time that a brand has used GIFs on Kik, Gray said. It's also the first work to be born from the technology Kik gained when it acquired GIF messaging app Relay last year. "One of the things we're always trying to work on is developing storytelling and combining that with emerging technology," said Glenn Sanders, group creative director at Trailer Park. "The story that we wanted to tell actually matched up... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 07/07/2011 - 14:13 Debut author Jason Wallace has won the Branford Boase award for his novel, Out of Shadows (Andersen Press), which has previously also won the Costa Children's Book Award. The award, which recognises debut authors, is shared by... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 23/06/2011 - 11:32 Walker Books author Patrick Ness has won this year's CILIP Carnegie Medal for his novel Monsters of Men (Walker Books), using the ceremony today to attack the government's library cuts and to accuse education secretary Michael... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 09:03 Andrea Levy's Man Booker-shortlisted The Long Song (Headline Review) has been lauded by judges of the Walter Scott Prize for its "imaginative depth", as the author won the £25,000 award. The prize was bestowed on the author... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 16/06/2011 - 09:16 Colum McCann has won the 2011 International IMPAC Dublin Literary Award for his novel Let the Great World Spin (Bloomsbury), beating 161 other entries. The 100,000 prize is the largest awarded to a single novel published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 15/06/2011 - 08:21 Twenty-one writers shared £76,000 of prize money at the Authors' Awards last night presented by Joanna Trollope. Among them Anjali Joseph won the £10,000 Betty Trask prize for Saraswati Park (Fourth Estate). As previously... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 14/06/2011 - 12:40 Michael Morpurgo has won the Red House Children's Book Award 2011 for Shadow (HarperCollinsChildren's Books) becoming the only author to win the award three times. Angela McAllister and Alison Edgson's Yuck! That's not a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 10/06/2011 - 10:49 Weidenfeld & Nicolson has triumphed in an auction for the second novel by American author Maria Semple, staking a six-figure sum for the title. Editorial director Arzu Tahsin bought UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 08:26 David Grossman's novel To the End of the Land (Jonathan Cape) has won this year's £4,000 Jewish Quarterly-Wingate Prize, trumping both the 2010 Booker and Costa winners. The judging panel, which included Michael Prodger,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Publication Date: Thu, 02/06/2011 - 07:30 Two novelists have been chosen as the winners of the inaugural Terry Pratchett Anywhere But Here, Anywhen But Now Prize. David Logans Half Sick of Shadows and Apocalypse Cow by Michael Logan (no relation) were chosen as joint winners by six judges... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 25/05/2011 - 14:00 John Le Carré and Peter James were the big winners at this year's Sounds of Crime awards for audio crime fiction. The awards took place at this week's Crimefest in Bristol. Le Carré clinched the prize for the best abridged... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Publication Date: Mon, 23/05/2011 - 12:15 Aminatta Forna has won the Commonwealth Writers' Prize 2011 Best Book for her novel The Memory of Love (Bloomsbury). The judges described the novel as "a bold, deeply moving and accomplished novel which confirms her place among the most talented writers... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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