As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned... Continue reading at 'AdWeek'

[ AdWeek | 2023-08-03 11:50:06 UTC ]

Other news stories related to: "As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams"


BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
More news stories like this


Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this


UK’s Polari Book Prizes Announce 2019 Longlists at London’s Southbank Centre

With two awards in place this year, London’s Polari Prizes announce a dual set of shortlists, with longlists expected in late July. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Books That Tell the Truth’ his evening (June 10) at London’s Southbank Centre, opening the ninth year of the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 20:51:46 UTC ]
More news stories like this


Licensing Expo 2019: Publishers Hunt New Revenue Streams

A number of publishers and licensors exhibiting at or attending this year’s Licensing Expo in Las Vegas are looking to license their proprietary, book-based brands to manufacturers of toys, arts and crafts, apparel, and other products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
More news stories like this


Chronicle Books Forms Chronicle Chroma

Beginning this fall, Chronicle Chroma will publish books on the visual arts and pop culture, and will be headed by Steve Crist and Gloria Fowler. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-21 04:00:00 UTC ]
More news stories like this


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this


The Fanatic Is Coming

The Fanatic, a new biweekly newsletter offering a curated selection of PW's coverage of graphic novels and pop culture, will launch this Wednesday. The Fanatic will run on the first and the third Wednesday of each month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-05 00:00:00 UTC ]
More news stories like this


Barack Obama shares his favorite books, music and movies of 2018. Sorry, television

Former President Barack Obama weighed in on the best pop culture of 2018 on Friday, posting his favorite books, movies and music of the year on his official Facebook page. Sorry, television. Better luck next year. “As 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
More news stories like this


Robots and Revenue Streams at SCIBA 2018

The Southern California Independent Booksellers Association Fall Trade Show opened in a brand new venue featuring such futuristic flourishes as self-driving luggage carts and automated concierges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-22 00:00:00 UTC ]
More news stories like this


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this


Photo Mania: New York Comic Con 2018

New York Comic Con 2018, held October 4-7 at the Jacob Javits Convention Center and at nearby venues, attracted throngs of fans to a weekend of comics, graphic novels, and pop culture of all kinds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-08 00:00:00 UTC ]
More news stories like this


ICAF 2017: Mixing Comics Scholarship, Pop Culture in Seattle

The International Comic Art Forum 2017, an academic conference showcasing the growth of the scholarly study of comics, brought artists, publishers and academics to Seattle for the annual event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
More news stories like this


Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this


Wired, with other Conde Nast tech publications, starts a $4,000-a-year-membership program

In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this


Titan Entertainment: Pop Culture Any Way You Like

Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this


Specialized Publishers Share Challenges, Insights at SIPA Conference

Exploring what's worked and what hasn't in the search for new revenue streams. The post Specialized Publishers Share Challenges, Insights at SIPA Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-10 00:00:00 UTC ]
More news stories like this


Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this


Even Robots Need Something to Share

Publishers can use their content to create new revenue streams, from starting debates to Augmented Intelligence. The post Even Robots Need Something to Share appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-14 00:00:00 UTC ]
More news stories like this


Eclipse looms for newspaper giants buying a place in the digital sun

Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at The Guardian

[ The Guardian | 2015-10-04 00:00:00 UTC ]
More news stories like this