As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned... Continue reading at 'AdWeek'

[ AdWeek | 2023-08-03 11:50:06 UTC ]

Other news stories related to: "As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams"


Publishers’ distributed-content headaches

Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
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US: authors ask DOJ to investigate Amazon

Author protest group Authors United is asking authors to sign a letter to the US Justice Department, asking it "to examine Amazon's control of the book market." The letter has been drafted with the help of the Authors Guild. Meanwhile both the American Booksellers Association and the Association... Continue reading at The Bookseller

[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Datebook: New works by Mark Bradford, street art temple, the end of men

New abstractions from Mark Bradford. An artist who remixes literature with pop culture. A street art temple inspired by Indian graphics. Plus: the story of two men connected in death, a performance about the end of men, and a panel about keeping L.A. creative. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-19 00:00:00 UTC ]
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BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Bloomsbury buys book tackling racism 'head on'

Bloomsbury has bought world English rights to a book about racism in the UK by 25-year-old activist and freelance journalist Reni Eddo-Lodge. Commissioning editor Alexa von Hirschberg acquired Why I’m No Longer Talking to White People About Race from Rupert Heath of Rupert Heath Literary... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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European publishers share their biggest revenue challenges

Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
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Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Zest Books Launches New Adult Imprint

The San Francisco-based publisher's Pulp imprint will specialize in humor, art, memoir, and pop culture for the new adult market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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BEA 2014: A Novel Run for Running Press

With the publication of Ben Mezrich’s Seven Wonders (Sept.), a fast-paced thriller with an Indiana Jones–type character at its center, Running Press is moving outside its comfort zone of lavish lifestyle, pop culture, and books on house and home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Capitalizing on Customized E-Commerce Models

E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
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Bolstered by Digital, Meredith Stabilizes

Judging by its 2014 fiscal first half earnings report, Meredith's National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace. The publisher of brands like Better Homes & Gardens and Parents saw revenue increase slightly to $517... Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-31 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Thor: The Dark World

In the long, important, trillion-dollar history of the Marvel Cinematic Universe, 2011’s Thor represented its first semi-risk. Iron Man, the 2008 film that launched the franchise, introduced a character who wasn’t terribly well-known outside the comic book shop, but it starred Robert Downey Jr.... Continue reading at Slate

[ Slate | 2013-11-09 00:00:00 UTC ]
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Rights Directors Identify New Revenue Streams

At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Religion Update Fall 2013: The Spirit of Cultural Shifts

We live in the age of new media and the kingdom of pop culture, and a new crop of books looks at how those spheres intersect with religion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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The Comic-Con Inauguration of Congressman And Civil Rights Pioneer John Lewis

It’s hard to imagine someone more out of place at Comic-Con than a politician. But Congressman and civil rights icon John Lewis took the pop culture and comic convention by storm with an autobiographical graphic novel and a new arena to deliver his message of tolerance and acceptance. It... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Taking Stock of Overstock

Until Overstock began its price war with Amazon in late July, the companay and its CEO Patrick M. Byrne had kept a relatively low profile in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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RDA Bankruptcy Plan Approved by Court

RDA Holding, parent company of The Reader's Digest Association, had its plan for emergence from bankruptcy approved and will officially exit Chapter 11 in late July. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-01 00:00:00 UTC ]
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Fast Stats : Industry Statistics You Can Use

Adobe’s Digital Dispatch Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and... Continue reading at Publishing Executive

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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