As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with: #great creative

Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'

Judge finds Apple went against anti-trust laws in ebook price-fixing case

US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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Move to halt CILIP rebrand defeated

A move to put a stop to a controversial rebrand for the Chartered Institute of Librarians and... Continue reading at The Bookseller

[ The Bookseller | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chartered institute

High-profile moves a 'retrograde' step for women

The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley

Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
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Jane Green moves to Pan Mac

Novelist Jane Green has moved to Pan Macmillan from Penguin in a deal which will see her... Continue reading at The Bookseller

[ The Bookseller | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan

Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew internet #american life

People On The Move | 6.27.13

Scott Mozarsky has joined UBM Tech as president, media and partner solutions. Mozarsky was formerly executive vice president and global chief commercial officer for PR Newswire.Meredith Corporation has named Lisa Clune as SVP and general manager of MXM's Health Practice, BIG Communications.... Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corporation #general manager

These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buys #good measure #ve watched

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying

People On The Move | 6.20.13

Sean McManus has been named as the managing director at QuartzLive. McManus was previously director of programmes at The Economist. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
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Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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National Geographic Aligns Print, Digital Content Teams

Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps

Hot Key buys YA psychological thriller

Hot Key Books has acquired world rights in a YA psychological thriller by James Dawson, whose... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james dawson

Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday mirror #sunday magazine

As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening keynote #book market

NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Moving at Warp Speed

The Star Trek publishing program, anchored by Pocket Books for fiction and other formats and IDW for comic books, has exploded in the last few years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pocket books #comic books

Marysue Rucci: Moving Beyond ‘Little Bee’

Marysue Rucci said the moment that changed her career came in 1996. At the time she worked for Lisa Drew Books, a now-defunct imprint of Scribner, as an assistant. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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