Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

Other Publishing stories related to: 'Arthur Frommer takes brand back from Google, will keep guidebooks going'


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Taking a Punt on a New Name

When David Shelley, publisher of Little, Brown U.K., arrived at a lunch to meet a potential new author named Robert Galbraith, he instead found a blonde woman sitting next to agent Neil Blair. "When she turned round I had the surprise of my life. She said, ‘I'm Jo.'" Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david shelley


Are you as well-read as a 12th grader? Take our quiz.

Forty-five US states have adopted the Common Core, a set of standards that spell out what US public school students learn in each grade, from kindergarten to graduation. How would you match up? Test yourself on everything from Dickens to Dirda to see how familiar you are with the novels, poems,... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #common core #popular history #science writing #12th graders


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |


WH Smith takes website offline

WH Smith takes its UK site completely offline while it removes pornographic abuse-themed ebooks from its product listings. Continue reading at BBC World

[ BBC World | 2013-10-14 00:00:00 UTC ]
More news stories like this |


Back To The (Sustainable) Future: The Year 2050 In Words And Pictures

It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #space odyssey #parting gift #science fiction #spent years


Scribd Founder Envisions Google Glass–like Wearables For E–Reading

The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company

[ Fast Company | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free reading #digital library #company launched #book space #barnes noble #crazy idea


Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this |


Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |


Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #tv industry #ad buyers #ad inventory


Google Play Ebooks Expands to 9 New Asian Countries

Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian countries #hong kong


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |


Google patent filing describes tailored online book clubs, minus the wine

The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget

[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #financial rewards


Fledgling French Publisher Takes on “la rentrée littéraire” and Frankfurt

Young French publisher Les Escales is looking to make a splash this literary season and in Frankfurt with an unconventionally produced novel from the UK. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary season


Google+ adds author attribution and embedded posts

Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews

[ Betanews | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announced #embedded posts #great tool #search giant


This Note–Taking System Turns You Into An Efficiency Expert

Note–taking is a skill not easily acquired. In the hands of an artist, designer, or Hollywood serial killer (à la Seven's John Doe), an idea–crammed notebook can even become a rarified, and in the case of the latter, creepy, object all on its own. Too often, however, the ability to take... Continue reading at Fast Company

[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important step


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience


Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling


Take A Look At New York's Tiny, Secret Libraries

"The premise of Little Free Library is take–a–book, return–a–book," explains Ian Veidenheimer of The Architectural League of New York, who helped coordinate the project to bring these tiny libraries to New York. When the project has deployed in other cities, the books are usually guarded by a... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international literature #public spaces #east village