Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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February Bookstore Sales Dropped 22.3%

February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
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Knopf's Jackson Sells Debut Novel for Rumored Seven Figures

In a deal rumored to be in the seven figure-range, Knopf editor Jenny Jackson sold her debut novel to Pam Dorman, who has an eponymous imprint at Penguin Random House. 'Pineapple Street' follows three sisters who are members of a wealthy family, and is slated to be released in early 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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John Naisbitt, futurist and best-selling author of ‘Megatrends,’ dies at 92

His forecasts of trends in business and society led to a series of best-selling books. Continue reading at The Washington Post

[ The Washington Post | 2021-04-11 15:32:47 UTC ]
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Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-04-09 16:21:42 UTC ]
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The Print Books Sales Surge Continues

Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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New Pilkey Title Leads a Good Week for Book Sales

An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
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Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent

A new book market report on Finland's book market shows the impact of the pandemic and looks at the bestselling Finnish books of 2020. The post Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-25 16:14:36 UTC ]
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Quarto Profits Rose in 2020 Despite Sales Decline

The decision to focus its 2020 list on books that could perform well online, in nontraditional outlets, and in digital formats led to a 6% increase in operating profits at Quarto last year, while revenue declined 7%, to $126.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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Barnes & Noble teamed up with Lenovo for its new 10-inch Nook tablet

Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget

[ Engadget | 2021-03-19 13:00:11 UTC ]
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Unit Sales of Print Books Soared 36.5% Last Week

Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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Bookstore Sales Fell 16.6% in January

Bookstore sales were $797 million in January, down from $956 million a year ago. The 16.6% decline was only a slight increase over the December drop, and was another indication bookstore sales declines may be levelling off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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March Starts with 34% Pop in Print Unit Sales

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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W H Smith extends financing arrangements after 'better than expected' sales

W H Smith has extended its bank financing arrangements, including extending two existing £200m term loans to October 2023, and reported a “better than expected” performance in the first part of 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 15:38:01 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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At a shameful detention camp, an improbable football team

Bradford Pearson uncovers the story of a Japanese American internment camp squad. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Print Unit Sales Finish February with 26% Gain

With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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'Arms' Race: Where We Stand One Year into the Covid-19 Crisis

As we approach the one year anniversary of the first U.S. Covid-19 lockdowns, PW spoke with Columbia University epidemiologist Jeffrey Shaman, who offered a frank assessment of where we stand in our battle against Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Netflix wins big at Golden Globes as ‘Queen’s Gambit’ keeps fueling chess sales: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age

[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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