Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

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AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020

US books sales in 2020 were mixed, with AAP reporting trade book revenues up but declines in K-12 and higher education materials. The post AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-25 16:02:04 UTC ]
More news stories like this | News stories tagged with: #aap statshot #books sales #trade book


S&S Posts Double-Digit Gains in Sales, Earnings in 2020

Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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Is Ted Cruz laundering dark money through sales of his own book?

Cancun day-tripper or Zodiac Killer? Such is the daily challenge set by walking late night punchline Ted Cruz, whose continued presence in the national consciousness seems like cruel parody at this point. The latest bit of Cruzian skullduggery involves shady expenditures by a mysterious third... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 14:07:37 UTC ]
More news stories like this | News stories tagged with: #bulk purchases


Print Unit Sales Up 21.3% in Mid-February

For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Bookstore Sales Fell 28.3% in 2020

Bookstore sales fell 15.2% in December, the smallest monthly decline since February, but sales fell 28.3% for the year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary estimates #census bureau #bookstore sales


New Releases Spark Another Big Book Sales Week

Unit sales of print books jumped 25.7% last week over the first week in February 2020 at outlets that report to NPD BookScan. Kristin Hannah's 'The Four Winds' was the top-selling title in the week, selling more than 115,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kristin hannah #top-selling title #big book


Waterstones demands business rates reform, as Chancellor mulls online sales tax

Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 17:20:06 UTC ]
More news stories like this | News stories tagged with: #major retailers


Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #high note #3% higher #print book


‘How the One-Armed Sister Sweeps Her House,’ by Cherie Jones, is a stunning debut

Cherie Jones ignites a tale that reads as equal parts literary thriller and a nuanced exploration of race and class. Continue reading at The Washington Post

[ The Washington Post | 2021-02-02 15:00:00 UTC ]
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Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


Hamish Hamilton promotes Thompson and Chukwu after strong 2020 sales

Hamish Hamilton has promoted Hermione Thompson and Hannah Chukwu, with publishing director Simon Prosser hailing the best sales in at least a decade for the imprint in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 06:56:51 UTC ]
More news stories like this | News stories tagged with: #hannah chukwu #hamish hamilton #publishing director


AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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Sales agent Anselm Robinson dies

European sales agent Anselm Robinson has died of a cardiac arrest, near his home in Seconzac, France. He was 74. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 14:14:09 UTC ]
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50 years later, ‘The Monster at the End of This Book’ is still selling — and inspiring authors

The children’s book has influence out of proportion with its 24 pages and its cardboard cover devoid of medallions. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring authors #children’s book


Stressful Times Prompt Sales for Spirituality Titles

New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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AAP StatShot: US Adult Book Sales Up 35.4 Percent in November

An unusual dip for downloaded audiobooks plays into the November 2020 StatShot book sales figures from the Association of American Publishers. The post AAP StatShot: US Adult Book Sales Up 35.4 Percent in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-25 19:02:26 UTC ]
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Print Unit Sales Soar in Mid-January

With all major categories posting huge gains, unit sales of print books jumped 22.7% for the week ended Jan. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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'On Tyranny,' '1984' Boosted Book Sales Last Week

With 'On Tyranny' and '1984' both selling more than 24,000 copies last week, unit sales of print books rose 22.7% over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-21 05:00:00 UTC ]
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Pearson sales drop 10% in 'challenging' 2020

Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 21:27:03 UTC ]
More news stories like this | News stories tagged with: #pearson