Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

Other Publishing stories related to: 'Arming Your Sales Team to Sell Programmatic'


John Lewis to sell Nook

John Lewis has been named as the first retailer to sell Barnes & Noble’s Nook e-reader... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis #sell nook #nook e-reader


New stock focus boosts HMV book sales

HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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W H Smith reports high street book sales increase

W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top end


Erotica boom affects genre sales

The recent boom in sales of erotic fiction is "cannibalising" the rest of the UK book market, trade magazine The Bookseller says. Continue reading at BBC News

[ BBC News | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent boom #erotic fiction #trade magazine


E-book sales surge in first quarter, says B&N

US retailer Barnes & Noble has reported a 46% rise in digital content sales for its fiscal... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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Big Hits Keep Selling Well

Swedish crime writer Camilla Läckberg has seen international success since releasing her 2003 debut, Ice Princess (published in 2010 by Pegasus), and to date her books have been translated into 33 languages. In France, her 2008 novel The Drowning was the top title. Earlier this year, Pegasus... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big hits #international success #top title


Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location


Book sales slump during Olympics

Printed book sales in the UK slumped 7% (£1.8m) to £24.5m week on week in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Fifty Shades boosts US sales

The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller

[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales #book business #fifty shades


London's Olympic sales dip continues

  London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Canongate halts sale of Lehrer book

Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creativity works #jonah lehrer


Short Books teams up with S&S US

UK indie Short Books has teamed up with Simon & Schuster US imprint, Atria Books, to ... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #atria books


ReDigi Plans to Sell Used E-books

For serial entrepreneur John Ossenmacher, cofounder, president, and CEO of ReDigi, which bills itself as “the world’s first pre-owned digital marketplace,” the copyright infringement case filed by Capitol Records in U.S. District Court in Manhattan at the start of the year to shut it down is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #capitol records #district court


German sales drop in 2012, outlook 'mixed'

The adverse economic environment and consumers who are cutting down on their spending are finally... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Bertrams appoints international sales director

Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book wholesaler


Apple iPad sales up 84% in third quarter

Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Unpredictable summer positive for book sales

Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #nielsen bookscan


Industry Sales Pegged At $27.2 Billion

Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher education


Sharp growth in book sales at Waitrose

Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Selling ‘The Night Circus'

When Erin Morgenstern’s first novel, The Night Circus, debuted last September, PW predicted in a starred review that this magical tale was destined for bestsellerdom. The hardcover went on to sell 167,000 copies through the outlets tracked by Nielsen BookScan, and the paperback, which was... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outlets tracked #nielsen bookscan #long run #pub date #lead title #barnes noble