It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated. "There's absolute pressure on publishers to weed that stuff out. Nobody wants junk traffic on their plan," said Horizon Media's Maikel O'Hanlon. The post Are viral traffic’s days numbered? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-09 00:00:00 UTC ]
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Aspiring authors are being given the chance to pitch their novels to a panel of agents at a new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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More retailers than ever before are taking part in Independent Booksellers Week (starting... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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In "United States of Pie," Adrienne Kane updates a Southern classic, banana cream pie, with a subtly salty crust and a layer of chocolate ganache. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
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With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget
[ Engadget | 2012-05-12 00:00:00 UTC ]
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Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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British novelist E L James' much-discussed erotic novel Fifty Shades of Grey (Arrow) has... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2012-03-01 00:00:00 UTC ]
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UBM Electronics’ parts database Datasheets.com has increased its monthly page views by 360 percent since launching in July 2011—from 36,464 to 167,651—largely through a redesign focused on optimizing search functionality. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Two hundred events will be held at libraries around the country to mark National Libraries Day... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Tomorrow, Saturday 4th February, is National Libraries Day. It's a day on which everyone can... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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The Society of Chief Librarians has been forced to defend itself following claims that members of... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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David Nicholls' One Day (Hodder) sold almost twice as many copies as the next bestselling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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The number of apps downloaded on Google and Apple surged 125% worldwide to 242m on Christmas Day... Continue reading at The Bookseller
[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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Amazon.com has said Christmas Day was the "biggest ever day for Kindle book downloads,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-29 00:00:00 UTC ]
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Over 100,000 HarperCollins UK ebooks were downloaded on Christmas Day, the publisher has... Continue reading at The Bookseller
[ The Bookseller | 2011-12-28 00:00:00 UTC ]
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The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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TV chef Jamie Oliver has scored his second consecutive Christmas number one, and his fourth since... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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