Are viral traffic’s days numbered?

It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated. "There's absolute pressure on publishers to weed that stuff out. Nobody wants junk traffic on their plan," said Horizon Media's Maikel O'Hanlon. The post Are viral traffic’s days numbered? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-09 00:00:00 UTC ]
News tagged with: #horizon media

Other Publishing stories related to: 'Are viral traffic’s days numbered?'


Book sales boosted by Father's Day

Sales of books jumped to a 2013 high last week, boosted by Father's Day, according to figures obtained by the book trade website, The Bookseller. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
More news stories like this |


Father's Day drives sales to 2013 high

Sales of Dan Brown's Inferno (Bantam Press) rocketed 48% week on week last week, sending the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Esquire web revamp brings 37% traffic rise

Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week

[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly men


Strong first-day sales for Inferno

Supermarkets, Amazon and Waterstones have hailed successful first day sales of Dan Brown's... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales #dan brown


Dan Brown: Happy 'Inferno' publication day

Happy publication day to Dan Brown, whose latest Robert Langdon thriller, "Inferno," officially hits shelves Tuesday. Online, it's already declared its dominance: It's Amazon's No. 1 bestselling book.Happy publication day to Dan Brown, whose latest Robert Langdon thriller, "Inferno," officially... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown #publication day


Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #book retailer #big boost


Free Comic Book Day: What is it and how can you celebrate?

Free Comic Book Day will be held on May 4 and will give comic book fans a chance to receive free comic books including issues from series like 'Superman' and 'Walking Dead'. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walking dead


Wilkinson to give up day job after new Pan Mac deal

Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day job


Amazon petition handed to Number 10

A husband-and-wife bookselling team have described handing a petition into Downing Street calling... Continue reading at The Bookseller

[ The Bookseller | 2013-04-24 00:00:00 UTC ]
More news stories like this |


Indie Alliance creates Independents Day

The Independent Alliance consortium of UK publishers is partnering with the ICA to launch a one-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Record numbers sign up for World Book Night

World Book Night has had a record number of givers sign up, with more than 23,000 people... Continue reading at The Bookseller

[ The Bookseller | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record number


Century acquires Five Days Left at auction

Random House has acquired a debut novel called Five Days Left by Julie Lawson at auction. 

... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century acquires #days left #random house


Indie bookshop numbers fall

The total number of independent bookshops on the high street has declined for a sixth consecutive... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total number #independent bookshops #high street


World Book Day forges new partnerships

World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
More news stories like this |


Deary: "libraries have had their day"

Horrible Histories author Terry Deary has broken ranks with the many authors who have spoken out... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this |


Authors speak out for National Libraries Day

Libraries across the country celebrated National Libraries Day on Saturday (9th February), the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors speak


Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
More news stories like this |


Shafak to be LBF Author of the Day

Turkish writer Elif Shafak will be London Book Fair's Market Focus Author of the Day on... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf author


Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #print editions #bottom line #early lead #app store #early access #movie studios


School libraries aim for world record on National Libraries Day

School libraries will be celebrating National Libraries Day with a Guinness World Record attempt... Continue reading at The Bookseller

[ The Bookseller | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world record #school libraries