Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile screens, users are are less likely to use it for mobile searching. That's potentially bad news for publishers, some of which haven't been as deliberate about staying on the right side of Google's new mobile guidelines. They could get burned. “It would foolhardy for someone who is responsible for mobile optimization or SEO within an unprepared brand to not expect to take a hit,” said Shahzad Abbas, digital media vp at Define Media Group. The post Are publishers ready for Google’s ‘mobile-friendly’ rankings? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
News tagged with: #mobile screens #algorithm change

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Publishers "have nothing to fear from Hargreaves" - Vaizey

Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Notting Hill Editions to revive essay publishing

Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Small Publishers and Marketing Services

American Business Media’s annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Travel publishers look to children's sector for growth

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Evans Publishing files Company Voluntary Arrangement

Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Report: Variety on Block; Publisher says “Nonsense”

Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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App Roundup: More Publishers Develop For Droid

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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Penguin to publish slow news title

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Steidl awarded publishing award

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

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[ AllThingsD | 2011-04-25 00:00:00 UTC ]
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Justine Southall appointed publisher of Marie Claire

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[ Media Week | 2011-04-21 00:00:00 UTC ]
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Ogden Publishing To Integrate Fulfillment with E-mail Marketing

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[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Amazon.com readies ebook lending service

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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Despite Google Changes, Demand Media Foresees Q1 Growth

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[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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London Book Fair: 'Back with a vengeance', say publishers

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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Social Traffic Worth Less to Publishers Than Search

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[ AdWeek | 2011-04-15 00:00:00 UTC ]
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The Advocate Chooses DTI's Cloud Publishing Platform to Future-Proof Operations

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[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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Tynt Offers Tracking Tools for Publishers

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[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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