Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile screens, users are are less likely to use it for mobile searching. That's potentially bad news for publishers, some of which haven't been as deliberate about staying on the right side of Google's new mobile guidelines. They could get burned. “It would foolhardy for someone who is responsible for mobile optimization or SEO within an unprepared brand to not expect to take a hit,” said Shahzad Abbas, digital media vp at Define Media Group. The post Are publishers ready for Google’s ‘mobile-friendly’ rankings? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
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Other Publishing stories related to: 'Are publishers ready for Google’s ‘mobile-friendly’ rankings?'


Publishers Continue to Look for Tablet Relief Outside of iPad

Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Picador beats seven publishers to debut

Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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French authors cautious on latest Google deal

Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last week’s agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giant’s wish to respect... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Chatto to publish Mort's first collection

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 08:45 Chatto & Windus has acquired a debut collection by poet Helen Mort, with plans to publish Division Street in 2013. Assistant editor Parisa Ebrahimi acquired world rights, all languages, in a deal made directly with... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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B-to-B Publisher ThinkGlobal To Launch Virtual Marketplaces

Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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La Martinière and Google sign agreement

Written By: Barbara Casassus Publication Date: Fri, 26/08/2011 - 09:50 French publisher La Martinière has dropped its legal action against Google and signed an agreement with it to scan specified out-of-print French language titles. The publisher was locked in a five-year long legal battle... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Will New Apple Chief Mean Shift for Publishers?

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek

[ AdWeek | 2011-08-25 00:00:00 UTC ]
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BookSlam to publish first anthology

Written By: Graeme Neill Publication Date: Thu, 25/08/2011 - 14:38 The "literary nightclub" BookSlam is to venture into publishing, releasing an anthology of new material inspired by music from the likes of Irvine Welsh, William Boyd and Simon Armitage. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
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US law firms target Apple and US publishers over ebooks

Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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S&S to publish ebook star John Locke

Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Will January 1, 2013, Be Doomsday for Publishers?

As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Holistic Publishing 1O1

Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Digital companies "have stranglehold on publishing"

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Publisher Spending Flat on Manufacturing/Production Technology

The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Amazon Set to Publish Pop Author

Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times

[ The New York Times | 2011-08-17 00:00:00 UTC ]
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