APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
News tagged with: #special markets #moved quickly

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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses


Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling


Crime book club set for ITV3

A crime-themed TV book club created by Amanda Ross, who was previously behind The Richard & Judy Book Club, is coming to ITV3 in September. Continue reading at BBC News

[ BBC News | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda ross


Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center


'PW' Jobs Panel Set for Sept. 25

PW’s first breakfast panel discussion for the fall is set for September 25 and will address job trends in the changing publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-26 00:00:00 UTC ]
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Movie 'How I Live Now,' based on a YA novel set during World War III, gets a trailer

'How I Live Now' is being adapted into a film starring 'The Host' actress Saoirse Ronan. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Date set for National Libraries Day 2014

National Libraries Day next year will take place on Saturday 8th February 2014. The day will... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
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Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school


Happy birthday, Harry Potter! A look back at Harry's special days

The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy birthday #harry potter


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign


London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest results


Luton set for library closures

Luton Borough Council is considering closing several libraries as it looks to make savings on its... Continue reading at The Bookseller

[ The Bookseller | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #make savings


BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Apple conspired to set ebook prices, judge finds

A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #central role #judge found #pay damages


Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing