As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britains Become a Tax Haven for Big... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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#remove ads
Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 08:49 Transworld has acquired a childhood memoir by Labour MP and former home secretary Alan Johnson. Publisher Doug Young bought UK and Commonwealth rights including serial from Andrew Kidd at Aitken Alexander Associates to... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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#childhood memoir
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Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 07:30 Simon & Schuster has bought a memoir by US congresswoman Gabrielle Giffords, who was gravely wounded in a shooting earlier this year which cost the lives of six people. The book, Gabby: A Story of Courage and Hope, will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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#business book
Written By: Lisa Campbell Publication Date: Mon, 03/10/2011 - 08:12 Scrapping Waterstones 3-for-2 offer will make customers focus more on books rather than price, the retailers m.d James Daunt has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#hodder buys
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:51 Faber has acquired a new novel by award-winning Egyptian writer Miral Al-Tahawy. Editorial director Hannah Griffiths acquired UK and Commonwealth rights from Elizabeth Sheinkman at Curtis Brown to Al-Tahawy's fourth... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 17:42 HarperCollins has bought world rights to a memoir by Hole frontwoman and actress Courtney Love. William Morrow deputy publisher Lynn Grady bought the rights from David Vigliano. Carole Tonkinson, Harper Non-Fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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#as-yet-untitled memoir
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Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 09:59 Amazon.co.uk has asked publishers for discounts of 90% on titles in order to participate in an October Kindle promotion. The campaign, due to run from 17th to 31st October inclusively, will also be featured on Amazon.de, the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:05 Jonathan Cape has acquired the new novel by author Joe Stretch, with his previous two novels Friction and Wildlife published as Vintage Originals. Senior editor Beth Coates bought UK and Commonwealth rights to The Adult... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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#cathryn summerhayes
Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 10:45 Canongate has bought a collection of stories by a US marine and veteran of the Iraq war. Senior editor Francis Bickmore pre-empted UK and Commonwealth rights to the untitled collection by Phil Klay through by Cathryn... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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#digital device
#apples ipad
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#itunes store
Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek
[ AdWeek | 2011-09-21 00:00:00 UTC ]
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#significant increase
#paid subscriptions
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#economic downturn
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#sources close
#$200 million
Written By: Katie Allen Publication Date: Thu, 15/09/2011 - 15:15 Virgin Books has acquired a title by craft journalist Perri Lewis, which will enlist the worlds top makers to explore different crafts from dressmaking to decoupage. World rights to Material World: Inspiration and Secrets from... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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#world rights
#senior editor
#virgin books
#kate shaw
#viney agency
Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:25 Hodder has bought a book by the comedian Miranda Hart, looking at "the unexpected pitfalls and horrors of growing up". Publisher Hannah Black bought world rights in a deal with Gordon Wise at Curtis Brown. Is it Just Me? will... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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#miranda hart
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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#central london
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Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:05 Hodder & Stoughton will publish the first official book by Lady Gaga this November after signing a deal for a book of photographs by fashion photographer Terry Richardson. Editorial director Fenella Bates bought British and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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#official book
#lady gaga
#pop star
#everyday life
Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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#self-published author
Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 11:17 Virgin Books has acquired a title about US political firebrand Sarah Palin, written by Joe McGinniss. Publishing director Ed Faulkner bought UK and Commonwealth rights from Crown Publishers in the US to The Rogue, with... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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#crown publishers
#personal life