Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products, including the iPhone, iPad and Apple Watch.The move has been expected for a long time. Apple last updated the iPod touch in 2019, and that was just to provide a faster processor in a design that hadn't fundamentally changed since 2012. The iPod hasn't played an important role in Apple's product strategy for a long time, and it was increasingly a niche product aimed at kids and those who didn't want to use their phones for remote controls or workouts. Apple dropped the iPod classic in 2014, and scrapped both the iPod nano and iPod shuffle in 2017.Even so, it's a sad moment that closes a vital 20-year chapter in Apple's history. The company introduced the first iPod in October 2001, at a time when the firm was highly dependent on computers and still on shaky financial ground. While the Mac requirement limited interest for the first couple of years, sales exploded after Windows users joined the fray — Apple figured out the recipe for an easy-to-use MP3 player, and did a good job of marketing that concept to customers (see its well-known silhouette ads as an example).The iPod effectively made Apple the general consumer electronics giant it is today. It quickly dominated the MP3 player market,... Continue reading at 'Engadget'
[ Engadget | 2022-05-10 16:14:33 UTC ]
Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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In an extract from his memoir, Waterstones founder Tim Waterstone describes the early days of the chain's creation. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Those who take on the global industry that traps research behind paywalls are heroes, not thievesNever underestimate the power of one determined person. What Carole Cadwalladr has done to Facebook and big data, and Edward Snowden has done to the state security complex, Alexandra Elbakyan has... Continue reading at The Guardian
[ The Guardian | 2018-09-13 00:00:00 UTC ]
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"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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Guardian Faber is to publish Collusion, a "gripping, alarming exposé" about the "biggest political scandal of the modern era" in which journalist Luke Harding reveals the true nature of Trump’s decades-long relationship with Russia. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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“Facebook makes me despise many of my friends and Twitter makes me hate the rest of the world,” Gawker founder Nick Denton said.The publishing pioneer, who connected with fellow bloggers at South by Southwest in the early days of web publishing, returned to the festival Sunday to reflect on the... Continue reading at PC World
[ PC World | 2017-03-13 00:00:00 UTC ]
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Penguin Random House is publishing the memoir of "the most in-demand cricketer of the modern era" - West Indies cricket "legend" Chris Gayle. Continue reading at The Bookseller
[ The Bookseller | 2016-03-12 00:00:00 UTC ]
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The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
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Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network. But Twitter is not yet budging, despite the character's months of campaigning. Twitter certainly doesn't seem... Continue reading at AdWeek
[ AdWeek | 2015-10-02 00:00:00 UTC ]
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Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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