Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products, including the iPhone, iPad and Apple Watch.The move has been expected for a long time. Apple last updated the iPod touch in 2019, and that was just to provide a faster processor in a design that hadn't fundamentally changed since 2012. The iPod hasn't played an important role in Apple's product strategy for a long time, and it was increasingly a niche product aimed at kids and those who didn't want to use their phones for remote controls or workouts. Apple dropped the iPod classic in 2014, and scrapped both the iPod nano and iPod shuffle in 2017.Even so, it's a sad moment that closes a vital 20-year chapter in Apple's history. The company introduced the first iPod in October 2001, at a time when the firm was highly dependent on computers and still on shaky financial ground. While the Mac requirement limited interest for the first couple of years, sales exploded after Windows users joined the fray — Apple figured out the recipe for an easy-to-use MP3 player, and did a good job of marketing that concept to customers (see its well-known silhouette ads as an example).The iPod effectively made Apple the general consumer electronics giant it is today. It quickly dominated the MP3 player market,... Continue reading at 'Engadget'
[ Engadget | 2022-05-10 16:14:33 UTC ]
The company grew from a scrappy startup to a digital media player. Now it’s clinging to life after mass layoffs. Continue reading at Wired
[ Wired | 2020-01-28 12:00:00 UTC ]
More news stories like this
My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
More news stories like this
Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
More news stories like this
Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company
[ Fast Company | 2020-01-20 05:00:12 UTC ]
More news stories like this
The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-15 05:01:41 UTC ]
More news stories like this
To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this
For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
More news stories like this
The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this
A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
More news stories like this
Is your attention span ravaged by living in our hellscape of a modern era? Good news: 2019 brought us plenty of brilliant short fiction. We polled current and former Electric Lit staff and contributors about their favorite collections of the year, and their picks include debuts, National Book... Continue reading at Electric Literature
[ Electric Literature | 2019-12-11 12:00:00 UTC ]
More news stories like this
On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at Advertising Age
[ Advertising Age | 2019-12-10 10:00:00 UTC ]
More news stories like this
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek
[ AdWeek | 2019-12-05 21:44:16 UTC ]
More news stories like this
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this
Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
More news stories like this
By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
More news stories like this
Anne Gardiner Perkins tells the story of the school’s early days as a coed campus. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:56:07 UTC ]
More news stories like this
From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this
Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this