Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion. AOL Networks CEO Ned Brody first hinted at an AOL-run supply-side platform last spring, when the company unveiled its demand-side platform, the AdLearn Open Platform. AOL Networks svp Dave Jacobs called the 1-year-old media-buying product a “fantastic success” and described Marketplace by ADTECH as a complementary product for media sales. “Now we want to bring as many demand sources to bear for publishers...to drive stronger yield,” he said. When AOL rebranded the Advertising.com Group as AOL Networks in February, Brody repeatedly underscored the business’s customer base as premium advertisers and premium publishers. That remains the case with Marketplace by ADTECH. Jacobs noted that the SSP—engineered to offload non-reserved inventory while ensuring brand protection and transparency—is intended for the top 10,000 publishers to receive white-glove treatment. “Everybody gets a real account person to talk to,” he said. Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Illustrator Thomas Taylor puts his storytelling skills to good use in a middle-grade seaside mystery. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Scams are rife, particularly when some authors can rake in thousands each month – but high-profile victims of plagiarism warn ‘day of reckoning is coming’Nora Roberts is one of the world’s most popular authors. She’s written more than 200 novels, tackled topics from romance to murder and sold... Continue reading at The Guardian
[ The Guardian | 2019-03-28 00:00:00 UTC ]
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A new platform for underrepresented writers, Untitled, has launched with its first free salon taking place next month in London. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Cheltenham Festivals is rolling out its network of free teachers’ reading groups nationally, in partnership with a number of children’s book organisations including Centre for Literacy in Primary Education (CLPE) and Just Imagine. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian
[ The Guardian | 2019-03-16 00:00:00 UTC ]
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The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Lumina Datamatics has upgraded its Rights Platform with the inclusion of blockchain solution RapidRightsChain. Shorter rights acquisition time and lower costs are the main advantages coming out of this new upgrade, the company says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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The latest novel from Sadie Jones is her first contemporary tale. But the story has deep roots: none more so than the eternal power struggle between good and evil. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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After 35 years at West 80th Street and Broadway, Westsider Rare & Used Books is closing next month because of slowing sales. [] "> To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-01-15 00:00:00 UTC ]
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Social network brings in independent charity in attempt to tackle misinformationFacebook’s fact-checking operation is launching in the UK, with the independent charity Full Fact selected to be the first British publisher to review and rate the accuracy of content on the social network.Posts,... Continue reading at The Guardian
[ The Guardian | 2019-01-11 00:00:00 UTC ]
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The Texas Observer published an interesting piece Tuesday about a 74-year-old Dallas-area Republican activist named Ray Myers, who was a 2016 Republican National Convention delegate for Ted Cruz and a co-author of the 2018 Texas Republican Party’s official platform. Myers recently posted a... Continue reading at Slate
[ Slate | 2018-12-05 00:00:00 UTC ]
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At the daylong FutureBook Live conference in London, one session tried to envision ides of publishing's future beyond book-based models. The post At FutureBook Live, Exploring ‘New Platforms, New Ways of Storytelling’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-03 00:00:00 UTC ]
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