AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times
[ The New York Times | 2022-10-31 16:21:50 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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The "Late Show" host looks into Tudor Dixon's claim that some children's books are "pornographic." Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-27 08:02:56 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
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The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Life Studies is Robert Lowell’s best-known and most influential book. It won the National Book Award for poetry in 1960. I read it in 1962 and I hated it. In a shallow way, my dislike was a matter of social class. I said aloud to Lowell’s book, “Yeah, I had a grandfather, too.” Like my […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-13 08:57:28 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
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Critics raved over 'The Old Drift,' Namwali Serpell's epic debut novel. Our critic prefers her more difficult, intimate follow-up, 'The Furrows.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 13:00:37 UTC ]
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These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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By the time I read Hilary Mantel’s 1996 review of Kate Atkinson’s debut novel Behind the Scenes at the Museum in the London Review of Books, the novel had been a favorite of mine for over a decade. My mother gave me the book when I was in high school—both of us entirely unaware of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 14:57:31 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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"My Government Means to Kill Me" follows a gay, Black activist in 1980s New York. Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 12:00:00 UTC ]
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'Luda,' debut novel by veteran comics writer Grant Morrison, is a camp spectacular in which patriarchy is defined as a kind of magical Oedipal drag. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 15:30:56 UTC ]
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A princess and an ambassador were among those who helped a reluctant Freud and his family flee Austria. Continue reading at The Washington Post
[ The Washington Post | 2022-09-02 10:00:55 UTC ]
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Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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