AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
News tagged with:
#news publishers
#tv network
#marketing side
#ad formats
Andrew Lipstein's "Last Resort" captures our tenuous ownership of life experiences and the vampiric practice of fiction writing. Continue reading at The Washington Post
[ The Washington Post | 2022-01-18 13:57:08 UTC ]
More news stories like this | News stories tagged with:
#andrew lipstein
#fiction writing
Fourth Estate has triumphed in an 11-publisher auction for Yomi Adegoke’s "entertaining and daring" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 11:55:31 UTC ]
More news stories like this | News stories tagged with:
#11-publisher auction
#yomi adegoke
#fourth estate
Allison & Busby has netted an "explosive" debut novel by former police officer Graham Bartlett. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 13:20:55 UTC ]
More news stories like this | News stories tagged with:
#allison busby
#debut novel
Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 09:33:13 UTC ]
More news stories like this | News stories tagged with:
#middle-grade debut
#debut writer
Priced at $14.99 per month, Harlequin Plus will offer subscribers monthly book bundles, access to an e-book library, and a regularly updated selection of movies and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book
Usborne has triumphed in a seven-way auction for a middle-grade story by debut author G M Linton celebrating family, friendship and being proud of who you are and your heritage. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 02:12:44 UTC ]
More news stories like this | News stories tagged with:
#middle-grade debut
#debut author
Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
Jessamine Chan’s “The School for Good Mothers” takes up themes of autonomy and technology in imagining an experimental facility where parents go through mandatory retraining. Continue reading at The New York Times
[ The New York Times | 2022-01-11 17:33:33 UTC ]
More news stories like this | News stories tagged with:
#jessamine chan
#debut novel
PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
More news stories like this | News stories tagged with:
#big move
#rich history
#publishing platform
Robinson has signed a deal for “Masterchef” finalist Philli Armitage-Mattin's debut book Taste Kitchen: Asia: Six Flavours to Suit Every Taste. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 02:49:02 UTC ]
More news stories like this |
Interviews Victoria Chang’s new collection, Dear Memory, expands the field of the memoir for readers to explore a full-color archive of family photos and historical documents collaged between lines of poetry and letters. It prompts us to ask, with her,... Continue reading at World Literature Today
[ World Literature Today | 2022-01-05 19:50:39 UTC ]
More news stories like this | News stories tagged with:
#human emotions
#toxic masculinity
#daily basis
#curly hair
#times book
#memoir
Fig Tree has scooped the "powerful and beautifully humane" debut novel by Mo Siewcharran Prize-winner Santanu Bhattacharya. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 14:00:25 UTC ]
More news stories like this | News stories tagged with:
#fig tree
#debut novel
Sequioa Nagamatsu discusses his much-awaited debut novel about people living in a future beset by the Arctic Plague. The post Sequoia Nagamatsu’s Dystopian Debut Is a Must-Read for the New Year appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-01-04 21:00:24 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#sequoia nagamatsu
#dystopian debut
#people living
#debut novel
In “Brown Girls,” Daphne Palasi Andreades breaks a big world into small, meaningful pieces. Continue reading at The New York Times
[ The New York Times | 2022-01-04 10:00:03 UTC ]
More news stories like this | News stories tagged with:
#big world
#debut novel
Unless an author is a household name or has a celebrity endorsement, the hardcover fiction list can be elusive for first-timers. Continue reading at The New York Times
[ The New York Times | 2021-12-23 10:00:01 UTC ]
More news stories like this | News stories tagged with:
#book world
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Dolly Parton will headline the audiobook cast of her debut novel Run Rose Run (Century) along with singer and songwriter Kelsea Ballerini in the role of protégée to Parton’s character. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 02:34:41 UTC ]
More news stories like this | News stories tagged with:
#dolly parton
#debut novel
#audiobook
HarperCollins has scooped Why is This Lying Bastard Lying to Me?, an insider account and debut by former BBC political programming editor Rob Burley. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:50:05 UTC ]
More news stories like this | News stories tagged with:
#insider account
#harpercollins
The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
More news stories like this | News stories tagged with:
#barack obama
#times book