AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
News tagged with:
#news publishers
#tv network
#marketing side
#ad formats
The Booker winning author talks about how his most recent work was inspired by Hilary Mantel, and the way the books world has changed since his debut was published more than 40 years agoToo many people have been dying lately,” Julian Barnes reflects over the phone from his home in north London.... Continue reading at The Guardian
[ The Guardian | 2023-09-16 08:00:25 UTC ]
More news stories like this | News stories tagged with:
#julian barnes
#martin amis
#recent work
#hilary mantel
#books world
#north london
#key part
Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian
[ The Guardian | 2023-09-14 10:56:45 UTC ]
More news stories like this | News stories tagged with:
#book features
#nineteen steps
#debut novel
Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with:
#company announced
#beginning today
#self-publish
#kindle
The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget
[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with:
#rising number
#published works
#sarah silverman
#class-action lawsuit
#memoir
#graphic novel
A former "Friends" writer's new memoir details her experience on the show at a time when the stars seemed unhappy, and the writers room wasn't so friendly. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-25 01:20:03 UTC ]
More news stories like this | News stories tagged with:
#memoir details
#memoir
Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian
[ The Guardian | 2023-08-24 10:34:01 UTC ]
More news stories like this | News stories tagged with:
#jennifer aniston
#matthew perry
#memoir
Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | News stories tagged with:
#video shows
The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#real world
These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#video game
#listening experience
#audiobook
The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | News stories tagged with:
#fair agreement
#elon musk
#content produced
#law requires
#digital platforms
#news content
#copyright law
#french publisher
The first three novels in the Marvel Crime line will feature Marvel superheroes in a new light, with authors Lisa Jewell, S.A. Cosby, and Alex Segura slated to pen the first three titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
More news stories like this |
Literary Hub is pleased to reveal the cover for Ours, the debut novel by award-winning poet Philip B. Williams, forthcoming from Viking in February. Here’s a bit about the book from the publisher: In this ingenious, sweeping novel, Phillip B. Williams introduces us to an enigmatic woman named... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-26 14:00:11 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#debut novel
Virginia Woolf’s first novel, The Voyage Out, was published in the UK in 1915, after which she wanted to tweak some passages for the printing of the US edition. We know this thanks to the work of unsung hero Simon Cooper, a metadata officer at the University of Sydney, who found Woolf’s own copy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-24 17:39:46 UTC ]
More news stories like this | News stories tagged with:
#virginia woolf
#debut novel
Billy MacMillan, a former NHL player known for his work ethic and friendship, died Friday at the age of 80. Continue reading at CBC
[ CBC | 2023-07-16 16:03:30 UTC ]
More news stories like this | News stories tagged with:
#died friday
#macmillan
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#recently launched
#publishers including
Literary Hub is pleased to reveal the cover for Marrying Friends, the forthcoming collection of short stories from Mary Rechner, which will be published by Propeller Books in October. Here’s a bit about the book from the publisher: When her troubled husband dies unexpectedly, mercurial Therese... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-11 15:00:43 UTC ]
More news stories like this | News stories tagged with:
#forthcoming collection
#literary hub
#competing desires
#short stories
As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#public libraries
TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | News stories tagged with:
#book signing
#fort worth
#debut author
#bestseller list