Meanwhile, Evgeny Lebedev’s rival newspaper publishers must go on riding two horses galloping in opposite directions The switch from print to screen is well advanced. Plenty of newspapers in the US have made the move or are in the process of doing so by reducing the number of days in which they publish on paper.It has happened in Britain too, with Trinity Mirror abandoning newsprint in Berkshire. So there is much sense in Brian Cathcart’s positive view in his piece, the Independent ceasing to print would be the death of a medium, not of a message. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-02-12 00:00:00 UTC ]
News tagged with:
#evgeny lebedev
As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
More news stories like this | News stories tagged with:
#years past
Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
More news stories like this |
In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
More news stories like this | News stories tagged with:
#digital channels
#digital publishing
#digital content
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with:
#marketing strategies
#direct-to-consumer brands
#time spent
For Renée Rettig, owner of Books on B in Hayward, Calif., her first visit to Book Expo America was a thrill: "I felt like Cinderella!" Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-03 21:58:57 UTC ]
More news stories like this | News stories tagged with:
#book expo
For Renée Rettig, owner of Books on B in Hayward, Calif., her first visit to Book Expo America was a thrill: “I felt like Cinderella!” Rettig, whose bookstore is just under 2 years old, was one of 200 store owners brought to BookExpo America under a new grant program to introduce fledgling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-03 21:55:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
More news stories like this | News stories tagged with:
#insurance companies
#digital transformation
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with:
#post digital
#online brands
It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-17 17:29:25 UTC ]
More news stories like this | News stories tagged with:
#michael clinton
#business reporter
Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
More news stories like this | News stories tagged with:
#golf digest
#job board
#managing editor
#current openings
[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
More news stories like this | News stories tagged with:
#daily dot
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
James Griffiths of up and coming indie Panther Publishing and Ashley Drake, founder of industry stalwart Welsh Academic Press, discuss how their businesses have evolved. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fertile ground
#independent presses
Authors will tour independent bookshops, illustrators will create special shop windows and limited edition and early book releases will take place to celebrate this year’s Independent Bookshop Week. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited edition
The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post spain
The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnson johnson
#ad formats
#garett sloane
Will Eaves’ Alan Turing-inspired novel Murmur (CB Editions) has scooped the 10th Wellcome Book Prize, worth £30,000. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future classic