Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands. “We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said. “In the mobile video space, there’s a lack of publishers who provide real scale and premium environments with total transparency.” Rovio’s Angry Birds portfolio has amassed 2 billion downloads with more than 200 million users a month, Tobin said, providing a brand-safe place with guaranteed audience. Tobin has been building Rovio’s ad business for less than two years, and she declined to say how much revenue it has generated so far. Rovio already introduced pre-roll video ad units through its online cartoon network called ToonsTV, which streams content from Angry Birds and partners like Sony and Disney. Rovio’s first free-to-play app—the Angry Birds GO racing game—introduced new brand advertising potential when it launched in December. That game features sponsored opportunities for brands, which deliver in-game lifts to players, as in State Farm Insurance repairs a user’s cart and Pepperidge Farm lends a power boost. “The path we started to go down the past year focused a lot on building native ad units, ad integrations that felt more part of... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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Mainstream co-founder Bill Campbell has said the decision to cease forward publishing represents... Continue reading at The Bookseller
[ The Bookseller | 2013-03-01 00:00:00 UTC ]
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John Smith & Son has seen a like-for-like sales increase of 14.3% in the year 2011-12, led by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Angry Robot has promoted Lee Harris to the position of senior editor, with immediate effect.... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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The $1.5-million San Antonio library – which will have computers, tablets, and e-readers, but no paper books – will be like 'an Apple store.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-21 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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When Audiobooks.com launched a year ago, the service’s distinguishing factor was that it provided unlimited audiobook listening for a flat $25 monthly fee. On Monday, the company changed course and switched to a two-tier pricing model for a specific number of books. Audiobooks.com now charges... Continue reading at PC World
[ PC World | 2013-01-15 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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Author Ann Cleeves has described herself as "furious" over Newcastle City Council's... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Puffin is joining in the Doctor Who 50th anniversary celebrations by publishing a year-long e-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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The government is to introduce exceptions to copyright law that would allow individual users to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-20 00:00:00 UTC ]
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North London independent The Big Green Bookshop is teaming up with Angry Robot Books to offer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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