Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands. “We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said. “In the mobile video space, there’s a lack of publishers who provide real scale and premium environments with total transparency.” Rovio’s Angry Birds portfolio has amassed 2 billion downloads with more than 200 million users a month, Tobin said, providing a brand-safe place with guaranteed audience. Tobin has been building Rovio’s ad business for less than two years, and she declined to say how much revenue it has generated so far. Rovio already introduced pre-roll video ad units through its online cartoon network called ToonsTV, which streams content from Angry Birds and partners like Sony and Disney. Rovio’s first free-to-play app—the Angry Birds GO racing game—introduced new brand advertising potential when it launched in December. That game features sponsored opportunities for brands, which deliver in-game lifts to players, as in State Farm Insurance repairs a user’s cart and Pepperidge Farm lends a power boost. “The path we started to go down the past year focused a lot on building native ad units, ad integrations that felt more part of... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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