Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Any media company dedicated to quality journalism can produce it, but not all can sustain themselves on it. Scaling that quality-building it out into a usable, profitable model-is the challenge publishers face going forward. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-09 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Target is launching a major expansion into Canada in 2013, with the first 24 of 124 stores across the country expected to open in Ontario in March or April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Comics and magazines have been two of the iPad’s bread and butter categories since the start. Symbolia combines the two. The recent folding of The Daily, News Corp’s much-ballyhooed tablet newspaper, proved one thing: a lumbering daily operation isn’t going to make sense for a news app... Continue reading at Fast Company
[ Fast Company | 2012-12-05 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
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Dan Starnes might not have an extensive background in journalism, but the Alabama newspaper publisher just launched his fourth community newspaper, the Hoover Sun, last month. He also owns The Homewood Star, 280 Living, and Village Living, all of whi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-09 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive
[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
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A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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Journalist and author Julie Burchill is set to release her new book Unchosen: The Memoirs of a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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J K Rowling has said the decisions about the strict embargoes surrounding the release of her... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Eric Obenauf, the publisher and editor-in-chief of Two Dollar Radio, the indie press headquartered in Columbus, Ohio, wants the seven-year-old company to publish more nonfiction, but he doesn’t want to produce more than the five or six titles—primarily fiction—that the publisher currently... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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