Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Barbara Kellerman, an academic leadership all-star, argues in her latest book that her own industry — the one that tries to teach leadership — is pointless in an era in which power has shifted from leaders to followers.To anyone who does not make a living peddling leadership courses, it might... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-29 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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UBM plc reports a 25.8 percent increase in operating profit for the first quarter 2012 and an 11.1 percent increase in total revenue, according to unaudited results released today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-25 00:00:00 UTC ]
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Hachette UK has topped the shortlist league table for the 2012 Bookseller Industry Awards, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Despite the economic gloom, the number of titles produced annually in Russia continues to grow. The country is now #3 in terms of book production (approximately 125,000 new titles per year), after the U.S. and China. It also saw more than 20 million ebook downloads and some one million reading... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
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Schoolchildren will be encouraged to cash in their World Book Day vouchers by visiting W H Smith... Continue reading at The Bookseller
[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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US retailer Barnes & Noble is to sponsor an event for developers in London later this month,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
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In December 2010, National Book Network CEO Jed Lyons made the decision to cut back on the number of distribution clients NBN represented while also realigning its sales and marketing teams. The changes led to the departure of some NBN executives including NBN president Rich Freese, who moved to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-13 00:00:00 UTC ]
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Buoyed by a strong finish to 2011, indie booksellers celebrated their independence at this year’s seventh annual American Booksellers Association Winter Institute held at the Astor Crowne Plaza in New Orleans, January 18–20. Some who recently opened second stores, like Peter Makin at Brilliant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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A planned videolink appearance by Salman Rushdie at the Jaipur Literature Festival today (24th... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their new ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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Ever since Algonquin used the American Booksellers Association’s Winter Institute to get booksellers to read and fall in love with Sara Gruen’s Water for Elephants, which sold more than a million copies before being turned into a film, publishers have been using the winter bookselling confab to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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