Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Random House and Foyles triumph at Bookseller Industry Awards

Random House has won the Publisher of the Year accolade at the Bookseller Industry Awards 2013,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-13 00:00:00 UTC ]
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Fast Stats : Industry Statistics You Can Use

Adobe’s Digital Dispatch Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and... Continue reading at Publishing Executive

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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PA launches site 'to attract brightest and best' into industry

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[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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International pre-empts for Olsson's Chain of Events

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[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Ether for Authors: A Mighty Metaphor Is Our Industry

Porter Anderson assesses the Digital Minds Conference at the London Book Fair, where metaphors were in vogue, the end of copyright debated, and "speed" was the word of the day. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
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Journalism's decline boosts j-schools

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[ Crains New York | 2013-04-06 00:00:00 UTC ]
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Journalism Orgs Launch Free ebook for Preventing, Detecting and Handling Plagiarism and Fabrication

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[ Editor & Publisher | 2013-04-05 00:00:00 UTC ]
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Exceptional Women in Publishing Event Enters Fifth Year

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[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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World Book Night picks Liverpool for flagship event

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[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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New award targets Scandinavian crime fiction

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[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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US to publish E L James journal for writers

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[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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German Copyright Law Targets Google Links

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[ The New York Times | 2013-03-02 00:00:00 UTC ]
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Waterstones event for Meyer

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[ The Bookseller | 2013-02-28 00:00:00 UTC ]
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Human Events to Shutter Newspaper After 70 Years

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[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
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Events Help Boost Indies

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[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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UK kids' mag slated for adult games content

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[ Stuff | 2013-01-30 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

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[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Historic Time for Journal Inc with New Press Launch

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[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Penguin Development Group Quietly Pads Slate

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[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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