Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
News tagged with: #newly released

Other news stories related to: "Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”"


Obama skips Vineyard bookstores: Maybe he just didn't want to browse in front of a crowd

President Obama made headlines when he steered clear of the Vineyard Haven bookstore Bunch of Grapes during his recent visit to the island. Maybe his absence wasn't a political statement – it could be that he just wanted to keep his reading preferences quiet. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent visit


Printing in Hong Kong 2013: Bright Arts on the Color-Separation Industry

The last time PW visited Bright Arts at its King’s Road office, the color-separation industry was fighting for its survival. The demarcation distinguishing color-separation houses, prepress bureaus and printing companies from one another was disappearing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printing companies


Study: Journalism Grads Don't Read Newspapers, Mags, Books

This could be the final blow to paper and ink news: Reporters graduating out of journalism school and headed to work at newspapers and magazines don't read print media, with over seven of 10 choosing digital news and social media websites instead ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital news #journalism school


Printing in Hong Kong 2013: What’s Hot in the Printing Industry

No one can accuse the print manufacturing industry of standing still. Every now and then, a major revolution or innovation would shake it up and get everybody guessing and thinking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this |


Study: How Successful are Journalism Grads After Graduation?

The University of Georgia has released its annual survey measuring the success of journalism and mass communications majors in finding jobs after graduation. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
More news stories like this |


Wattpad tries crowd-funding

Online writing community Wattpad has launched a fan funding experiment to allow members to pledge... Continue reading at The Bookseller

[ The Bookseller | 2013-08-12 00:00:00 UTC ]
More news stories like this |


High PC prices hindering industry recovery, analysts say

Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market. PC shipments are already in a steady decline with the growing... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #principal analyst


Music industry changes its tune in copyright lawsuit against YouTube channel Fullscreen

The music industry’s lawsuit against a popular YouTube channel this week could indicate that publishers are looking for savvier ways to attack piracy besides going after YouTube itself, a legal expert said. The National Music Publishers Association Tuesday filed a copyright infringement suit... Continue reading at PC World

[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #broader scope


Losses Taper Off for UBM Events in Q2

UBM events rebounded from a tough first quarter, but still experienced year-over-year losses in the first half of 2013. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-05 00:00:00 UTC ]
More news stories like this |


Brazilian Publishing Industry Sees Worst Decline Since 2002

Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
More news stories like this |


A.H. Belo and Journal Publishing revenues Drop

The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advance publications #newspaper industry


HIMSS Media Launches News Site In Connection With Event

More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


Industry Stocks Rose 12.8% in First Six Months of 2013

The Publishers Weekly Stock Index rose 12.8% in the first six months of 2013, just slightly below the 13.8% increase posted by the Dow Jones Industrial Average in the January-to-June period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
More news stories like this |


Library event for Zadie Smith

Novelist Zadie Smith will help promote reading groups and libraries with a reading at Swiss... Continue reading at The Bookseller

[ The Bookseller | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #zadie smith


“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small presses #online marketing #build community #book aims


Commons to debate future of creative industries

Shadow culture secretary Harriet Harman has called a debate on the future of the arts and... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative industries


Stars to take part in children's reading event

Celebrities including actor Rupert Everett [pictured] will read to children in London’s... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this |


As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market #opening keynote


Binchy journalism collection acquired

Hachette Books Ireland and Orion Publishing, in collaboration with the Irish Times, have jointly... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #irish times


L,B's Blackfriars to publish crowd-sourced digital novel

Little, Brown's Blackfriars digital-only imprint will publish a novel created by authors... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
More news stories like this |