Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Sock puppetry is still "widespread" today in spite of the trade's best efforts to stamp it out more than five years ago, a number of publishers have told The Bookseller, following the latest case to be brought to light. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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While fewer titles are selling in other genres, reading that offers a path to spiritual growth has risen 13% in 2017The UK’s “mindfulness mega-trend” shows no sign of running out of breath, with sales of “mind, body, spirit” books booming, against a background of slowing sales elsewhere on the... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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Italy's PubCoder announces a beta edition of its third iteration, while HarperCollins Children's Books looks to Canada's Wattpad for new content and talent. The post Industry Notes: Italy’s PubCoder 3 Is in Beta; HarperCollins Children’s Is in Deal With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
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In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
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The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships Campbell Brown and vice president of product Fidji Simo provided an update of its progress at the six-month mark. Brown and Simo said Facebook has met with 2,600 publishers globally since... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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A major Polish retailer is betting on 'small format bookstores' and proliferating locations to make a success of its new Mole Mole bookshops. The post In Poland, Empik Banks on Smaller, Targeted ‘Mole Mole’ Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-19 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek
[ AdWeek | 2017-07-10 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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Didion-esque, Didion-like, Didion-ish: the shorthand for anything insightful written by a white, female author is turning Joan Didion’s perspective into a prescription and stifling literature’s diversity“Writers are always selling someone out,” wrote the young Joan Didion in the preface of her... Continue reading at The Guardian
[ The Guardian | 2017-07-03 00:00:00 UTC ]
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Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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Following the cult success on YouTube of the vlog-series ‘Carmilla,’ a book deal has been struck between Toronto’s Kids Can Press and Shaftesbury films. 0″ height=”276″ /> Poster artwork for the coming film treatment of ‘Carmilla’[/caption] n a statement from the Los Angeles presentation of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-27 00:00:00 UTC ]
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