Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
News tagged with: #e-commerce giant #nielsen

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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Transworld strikes two-book deal for more crime from Masson

Transworld has bought two more crime novels by Deborah Masson, whose novel Hold Your Tongue won the 2020 Bloody Scotland Crime Debut Award. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 12:11:39 UTC ]
More news stories like this | News stories tagged with: #crime novels

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Spain’s Penguin Random House Grupo Editorial and Canada’s Wattpad Strike Rights Deal

PRH Grupo Editorial gets translation rights to English-language titles from Wattpad Book, a world Spanish exclusive. The post Spain’s Penguin Random House Grupo Editorial and Canada’s Wattpad Strike Rights Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-28 01:10:03 UTC ]
More news stories like this | News stories tagged with: #post spain #translation rights #english-language titles #penguin random house

Corvus strikes two-book deal with debut author Katy Cox

Atlantic's Corvus imprint has acquired two novels from debut author Katy Cox, including M is for Mummy, a "warm and witty" story about parenting an autistic child.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 05:57:45 UTC ]
More news stories like this | News stories tagged with: #corvus imprint #autistic child #debut author

Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #phased rollout #chrome browser #media owners #nielsen

4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Wildfire strikes another two-book deal with Harriet Tyce

Headline's Wildfire imprint has acquired two new books from Harriet Tyce in a "major deal".  Continue reading at The Bookseller

[ The Bookseller | 2020-07-12 16:59:45 UTC ]
More news stories like this | News stories tagged with: #harriet tyce #wildfire imprint #major deal

After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

Avon strikes deal for Big Ben story

HC's Avon Books is to publish debut The Clockmaker's Wife by Daisy Wood, which features Big Ben in a starring role.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-01 09:59:09 UTC ]
More news stories like this | News stories tagged with: #avon books #starring role

Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with: #original vision

Headline strikes fresh three-book deal with Jodi Taylor

Headline has struck a new three-book deal with Jodi Taylor, the author of the Chronicles of St Mary’s series. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 22:57:14 UTC ]
More news stories like this | News stories tagged with: #three-book deal

Avon strikes new two-book deal with Fiona Gibson

Avon has signed a new two-book deal with Sunday Times bestselling author Fiona Gibson.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 08:07:34 UTC ]
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Zaffre strikes two-book deal with A K Turner

Katherine Armstrong, editorial director for crime and thriller at Zaffre, has acquired world English language rights for a two-book deal with A K Turner.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 01:14:48 UTC ]
More news stories like this | News stories tagged with: #katherine armstrong

Usborne strikes two-book deal with Tamsin Winter

Usborne has acquired Tamsin Winter’s new novel Girl, In Real Life, as well as a second untitled book.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 22:31:50 UTC ]
More news stories like this | News stories tagged with: #real life #untitled book

Yellow Kite strikes fresh deal with Buddhist monk

Yellow Kite has acquired two new books by Gelong Thubten, Buddhist monk, meditation teacher and author of A Monk’s Guide To Happiness.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 06:45:08 UTC ]
More news stories like this | News stories tagged with: #buddhist monk #yellow kite

Stewart Foster strikes new two-book deal with S&S Children's

Simon & Schuster Children’s UK has acquired two middle-grade titles from Stewart Foster, the award-winning author of The Bubble Boy.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 14:43:09 UTC ]
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Princess Margaret's lady-in-waiting Glenconner strikes two-book crime deal

Princess Margaret's former lady-in-waiting Anne Glenconner has struck a two-book deal for two crime novels with Hodder & Stoughton.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 02:45:30 UTC ]
More news stories like this | News stories tagged with: #princess margaret #crime novels #hodder stoughton #hodder

Audible strikes deal with Ant Middleton

Audible is debuting two new audio projects from former British Special Forces soldier, documentarian and bestselling author Ant Middleton. Continue reading at The Bookseller

[ The Bookseller | 2020-02-25 03:12:55 UTC ]
More news stories like this | News stories tagged with: #ant middleton #bestselling author