Allrecipes.com becoming a print magazine

Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit newsstands in mid-November.Meredith tested the new magazine this spring by bundling it with issues of Better Homes and Gardens, Parents, Family Circle and Fitness. It has also promoted it on Allrecipes.com. The promotions led to 400,000 paid orders, according to the company."Clearly there is a tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the platform delivery to consumers and marketers," said Tom Witschi, an executive vice president at Meredith and president of its women's lifestyle group, in a statement.Meredith agreed to buy Allrecipes.com from Reader's Digest Association for $175 million in January 2012.Christine Guilfoyle, the group publisher in charge of Meredith's Every Day with Rachel Ray and Eating Well magazines, was named to oversee ad sales at Allrecipes magazine as well. Cheryl Brown, editorial director at Meredith's Recipe.com, will be editor in chief of the new title."Allrecipes magazine will have a distinct voice and personality which will appeal to 'cooks like me,'" Ms. Brown said in a statement. "It will speak to everyday cooks who want to share their ideas and inspiring recipes with friends, family and other... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-16 00:00:00 UTC ]
News tagged with: #lifestyle group #digest association #$175 million #group publisher #like-minded people

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Exploring Accessible Publishing for the Print Disabled

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[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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Mental Floss is Not Just a Magazine Anymore

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[ AdWeek | 2013-03-13 00:00:00 UTC ]
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Print sales hit 2013 high

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[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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For Time Inc., a return to magazine stand-alone status

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[ Crains New York | 2013-03-10 00:00:00 UTC ]
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Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Save the Trees: Print Books on Straw Rather than Paper

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[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Time Warner spinning off Time Inc. magazine biz this year

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[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Infographic: A Five-Year Look at Magazine Editorial Salaries

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[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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T Magazine Gets Heat From Readers On Lack of Diversity

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[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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Magazine ABCs: Glamour and Good Housekeeping top PPA's combined ranking

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[ Media Week | 2013-02-14 00:00:00 UTC ]
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[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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AmericanStyle magazine suspends publication

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[ Baltimore Sun | 2013-02-08 00:00:00 UTC ]
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[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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[ Crains New York | 2013-01-16 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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[ BBC World | 2013-01-04 00:00:00 UTC ]
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[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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