Allrecipes.com becoming a print magazine

Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit newsstands in mid-November.Meredith tested the new magazine this spring by bundling it with issues of Better Homes and Gardens, Parents, Family Circle and Fitness. It has also promoted it on Allrecipes.com. The promotions led to 400,000 paid orders, according to the company."Clearly there is a tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the platform delivery to consumers and marketers," said Tom Witschi, an executive vice president at Meredith and president of its women's lifestyle group, in a statement.Meredith agreed to buy Allrecipes.com from Reader's Digest Association for $175 million in January 2012.Christine Guilfoyle, the group publisher in charge of Meredith's Every Day with Rachel Ray and Eating Well magazines, was named to oversee ad sales at Allrecipes magazine as well. Cheryl Brown, editorial director at Meredith's Recipe.com, will be editor in chief of the new title."Allrecipes magazine will have a distinct voice and personality which will appeal to 'cooks like me,'" Ms. Brown said in a statement. "It will speak to everyday cooks who want to share their ideas and inspiring recipes with friends, family and other... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-16 00:00:00 UTC ]
News tagged with: #lifestyle group #digest association #$175 million #group publisher #like-minded people

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WebMD the Magazine Gets Redesign, Increases Distribution

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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Bauer acquires ACP Magazines in £322m deal

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[ Media Week | 2012-09-04 00:00:00 UTC ]
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New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Woman's Own refreshes magazine and launches standalone website

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[ Media Week | 2012-09-03 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

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[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

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[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Printed Newspapers’ Frequency: Less May be Best for Some

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[ Editor & Publisher | 2012-08-10 00:00:00 UTC ]
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Ingram Makes Color Print-On-Demand More Economical

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[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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More ebooks sold than print books

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[ BBC World | 2012-08-06 00:00:00 UTC ]
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Printing in Hong Kong 2012: Projects Showcase

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[ Publishers Weekly | 2012-08-06 00:00:00 UTC ]
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Kindle books 'outselling print' on Amazon.co.uk

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[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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Printing in Hong Kong 2012: The Tough Get Going

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[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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Report: consumers switch between print and ebooks

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[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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[ Stuff | 2012-08-01 00:00:00 UTC ]
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[ Media Week | 2012-07-19 00:00:00 UTC ]
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Media Decoder Blog: Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach

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[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Booming Digital Sales Could Put Auto Trader Out Of Print

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[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Print book sales hit 2012 high

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[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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